Job Title: Communications Manager
Department: Marketing / Comms
Reports to: VP Marketing and Comms
Location: Remote
FLSA Classification: Exempt
Employment Type: Full-time
About American Wild Horse Conservation
STAY WILD. Keep Wild Horses and Burros Wild.
American Wild Horse Conservation (AWHC) is the nation’s leading nonprofit protecting wild horses and burros on public lands, and trusted wild horse conservation experts. Our purpose is to keep America’s promise to wild horses and burros. We honor and uphold their federal protections under the Wild Free Roaming Horses and Burros Act of 1971 and work to ensure humane, sustainable management through advocacy, public reform, and on the range conservation programs. Through collaboration with lawmakers, scientists, advocates and communities, AWHC is building a future where wild horses and burros can thrive on the western landscapes that define our national heritage. We value Integrity, Grit, and Humanity.
Position Summary
The Communications Manager supports AWHC’s digital marketing, social media, email campaigns, and public relations in-house. This person will own the day-to-day execution of AWHC’s integrated communications strategy, to translate high-level brand and campaign vision into compelling, multi-channel content that grows our audience, deepens engagement, and drives fundraising and advocacy outcomes.
This role sits at the intersection of storytelling and strategy. You’ll connect the work of our conservation, law and policy, and field programs to the supporters and donors who make that work possible. You’ll manage AWHC’s voice across social media, email, web, paid digital, and earned media, ensuring every channel tells a cohesive story and moves people to act.
The ideal candidate combines creative instincts with a data-driven mindset, thrives in a fast-moving environment, and is energized by building something from the ground up. You don’t just post content, you understand why it matters, who it’s for, and whether it worked.
Key Responsibilities
Integrated Marketing & Campaigns
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Develop, implement, and manage the integrated marketing calendar, ensuring alignment across campaigns, social media, email, events, and organizational priorities
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Develop and execute the organization’s digital strategy to expand reach, grow the supporter base, increase engagement and advocacy participation, and drive donor revenue in partnership with the Marketing & Communications and Development teams
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Ensure alignment between:
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Communications (awareness, storytelling, advocacy)
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Fundraising (donations, campaigns, partnerships, ambassadors)
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Grassroots engagement (petitions, advocacy actions, community building)
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Plan and execute multi-channel campaigns from concept to delivery, ensuring messaging is consistent, on-brand, and tied to measurable outcomes
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Coordinate with internal teams (conservation, law and policy, development) and external vendors to ensure timely delivery of all creative and channel-led initiatives
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Ensure brand consistency across all channels and touchpoints
Social Media Strategy & Management
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Manage AWHC’s social media presence across Instagram, Facebook, LinkedIn, and X, with potential expansion to TikTok, Threads, Substack, and YouTube
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Develop platform-specific content strategies and posting cadence; manage the content calendar in coordination with the Marketing & Communications Director
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Create and curate compelling content — writing, visuals, and multimedia — that highlights AWHC’s work, impact, and community
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Actively engage with followers, partners, ambassadors, thought leaders, and allied organizations
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Monitor trends and opportunities related to wild horses, public lands, and conservation; lead social growth strategy
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Collaborate with content creators, photographers, and filmmakers as needed
Email Marketing & Digital Fundraising
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Own AWHC’s email marketing strategy and execution, including content planning, writing, segmentation, testing, and performance tracking
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Partner with the Development team to support fundraising campaigns, year-end giving, monthly donor communications, and major initiatives
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Ensure email content aligns with storytelling, urgency, and donor journey strategy
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Maintain and optimize the website for usability, accessibility, SEO, and conversion performance
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Oversee landing pages and digital forms that support petitions, donations, and calls to action
Paid Digital & Growth
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Manage paid digital campaigns across Meta (Instagram/Facebook), Google Ads, and boosted posts
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Test and refine paid strategies to grow the email list, increase donations, and expand awareness of wild horse issues
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Manage the paid digital budget with clear ROI tracking and regular optimization
Analytics & Optimization
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Track and report on key digital KPIs: social growth and engagement, email performance, website traffic and donor behavior, and campaign performance
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Use analytics tools (Google Analytics, Meta Business Suite, etc.) to evaluate performance and optimize strategies
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Provide monthly insights and recommendations to the Marketing & Communications Director
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Test and refine tactics through A/B testing, audience analysis, and creative iteration
Ambassador & Community Programs
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Manage and grow ambassador programs, engaging key supporters and influencers to amplify AWHC’s mission
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Identify opportunities for community building, partnerships, and grassroots engagement (petitions, advocacy actions, events)
Qualifications
Required
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4+ years of professional experience in digital marketing, communications, or advocacy for a nonprofit, campaign, or mission-driven organization
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Demonstrated success managing social media platforms (Instagram, Facebook, LinkedIn, and X at minimum) to build and mobilize audiences
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Experience planning and executing email marketing campaigns, including segmentation, testing, and performance analysis
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Strong writing and storytelling skills with an eye for visuals and message alignment
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Experience managing paid digital campaigns (Meta Ads, Google Ads) with budget accountability
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Data-driven mindset with the ability to translate analytics into strategy — not just reporting
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Experience with CRM and email platforms (EveryAction / Bonterra strongly preferred)
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Experience with social media management tools (Sprout Social or equivalent)
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Ability to draft press releases and manage media relationships
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Organized, self-directed, and able to manage multiple workstreams under deadlines with minimal oversight
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Passion for advocacy, storytelling, and creating meaningful impact
Preferred
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Experience in conservation, animal welfare, environmental, or advocacy organizations
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Familiarity with M+R Benchmarks for nonprofit digital performance
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Graphic design skills (Canva, Adobe Creative Suite)
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Photo and video editing; multimedia content production
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SEO and SEM knowledge
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Experience managing ambassador or influencer programs
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YouTube and Substack experience
Schedule and Work Environment
Typical Schedule: Monday through Friday regular business hours. Limited travel may be required to staff meetings, fundraising efforts. Requires ability to lift up to 25 lbs. and work outdoors periodically. Reasonable accommodations will be provided as required by law.
Equal Employment Opportunity
American Wild Horse Conservation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made based on qualifications, merit, and organizational need, without regard to race, religion, gender, identity, sexual orientation, national origin, disability, or veteran status.
