Lead and guide the marketing, recruitment, visits, and events teams, overseeing their respective functions and ensuring cohesive collaboration.
Develop, maintain, and evaluate comprehensive annual plans for recruitment, visits, and events to attract top-tier students and industry partners to the College of Engineering (COE) and the Engineering Institute for Energy and Petrochemical Industries (EPI).
Cultivate and manage partnerships with community-based organizations, high schools, technical centers, 2-year colleges, and industry to expand the reach and visibility of COE and EPI through on-campus and off-campus activities.
Gather, analyze, and leverage data to evaluate the effectiveness of recruitment, visit, and event strategies, providing data-driven recommendations for enhancements to meet enrollment and partnership goals.
Manage budgets for the marketing, recruitment, visits, and events departments, ensuring responsible financial planning and allocation of resources to support departmental goals.
Collaborate closely with Office of Operations leadership to ensure alignment of departmental activities with institutional objectives, contributing to the overall success of the College of Engineering and Lamar University.
Oversee staff organizing and promote both on-campus and off-campus recruitment visits, events, and experiences to attract prospective students and industry partners, collaborating with admissions for undergraduate student recruitment.
Assume responsibility for branding efforts, maintaining a consistent brand image across all marketing materials, communications, and on-campus experiences.
Oversee that the team is corresponding professionally with prospective students and industry partners, offering guidance and support throughout the application, enrollment, and partnership processes.
Oversee the creation and dissemination of internal and external communications, including newsletters and marketing publications, to inform stakeholders about engineering developments, initiatives, and achievements.
