About Cowtown Tanning
Cowtown Tanning is an award-winning luxury sunless tanning studio with locations throughout the Fort Worth area. We specialize in custom airbrush tanning, elevated guest experiences, and premium beauty services.
We're looking for a creative, self-motivated Marketing & Social Media Coordinator who can help tell our story, grow our online presence, and create content that actually converts—not just looks pretty.
This position is ideal for someone who loves social media, understands branding, enjoys being behind (and occasionally in front of) the camera, and is excited to help grow a fast-growing beauty brand.
Position Overview
This is a hybrid position combining in-salon content creation with remote editing and scheduling.
You'll work closely with the owner to plan campaigns, create engaging content, manage our social media presence, and execute marketing initiatives across multiple platforms.
This role will begin as part-time with the opportunity to grow into a full-time position as the company continues expanding.
Responsibilities
Social Media
- Plan and execute Instagram & TikTok content
- Film and edit Reels and TikTok videos
- Capture behind-the-scenes content
- Photograph services, products, and staff
- Create engaging Stories
- Write captions that align with our brand voice
- Schedule content
- Monitor trends and adapt them to our brand
- Engage with comments and messages when assigned
Marketing
- Assist with promotional campaigns
- Coordinate giveaways and collaborations
- Support influencer partnerships
- Help execute seasonal launches
- Assist with email marketing
- Create graphics for promotions and events
- Brainstorm new marketing ideas
Brand Growth
- Help maintain a consistent luxury brand image
- Attend photoshoots and occasional events
- Work alongside our team to capture authentic content
- Bring fresh ideas to help Cowtown continue growing
Qualifications
We're looking for someone who:
- Has previous professional social media and/or marketing experience
- Has managed business social media accounts
- Understands Instagram and TikTok best practices
- Is confident filming and editing short-form video
- Has excellent copywriting skills
- Is organized and dependable
- Works independently
- Is creative while maintaining brand consistency
- Loves beauty, wellness, or lifestyle brands
Preferred Experience
- Canva
- Adobe Creative Suite (preferred but not required)
- CapCut
- Later, Planoly, or similar scheduling platforms
- Email marketing platforms
- Photography or videography experience
Schedule
- Approximately 15–25 hours per week to start
- Combination of in-salon and remote work
- Flexible scheduling
- Some evenings or weekends may occasionally be needed for content creation or events
Why Join Cowtown?
- Creative freedom
- Collaborative team environment
- Opportunity to help shape a growing brand
- Flexible schedule
- Growth into a full-time position
- Employee discounts and team perks
Next Steps
Selected applicants will receive a link to our internal application. This application includes additional questions about your experience and requires submission of a portfolio showcasing previous social media and/or marketing work. Only applicants who complete the internal application will be considered for an interview.
Pay: $15.00 - $18.00 per hour
Application Question(s):
- How many years of professional social media or marketing experience do you have?
- Have you professionally managed social media accounts for a business or brand?
- Have you ever worked for a beauty, wellness, fashion, hospitality, or lifestyle brand?
Work Location: Hybrid remote in Fort Worth, TX 76109
