Plushology® is a family-founded and family-led company that creates print-on-demand custom plushies and branded product solutions that help organizations create emotional connections with their audiences. We partner with airport concessionaires, theme park attractions, agritourism destinations, motor racing venues, Greek organizations, collegiate licensing programs, consumer brands, retailers, and specialty market operators to bring unique ideas to life through internal development of innovative products, creative branding solutions, and exceptional customer experiences by consistently delivering best-in-class concepts, service, and products. Our success is defined by creativity, responsiveness, execution, and a relentless focus on customer satisfaction.
Position Summary
Reporting directly to remote ownership, Plushology® is seeking an entrepreneurial, hands-on Director of Marketing to build and lead a scalable marketing function that drives increased and measurable business growth across our custom plush, print-on-demand, licensed merchandise, and branded products business model.
This is a hands-on leadership role. While the Director of Marketing will help develop and execute the company’s marketing strategy, they will also be responsible for a significant portion of the day-to-day execution. The successful candidate must be comfortable working both at the strategic and tactical levels, including HubSpot administration, campaign development, marketing automation, reporting, content coordination, and demand generation.
This role requires a self-starter who thrives in a highly autonomous environment and enjoys building systems, processes, and programs from the ground up.
What You’ll Do
· Develop and execute marketing strategies aligned with company growth objectives.
· Own and optimize HubSpot, including CRM management, workflows, automation, lead scoring, reporting, and customer journey development.
· Establish marketing processes, KPIs, dashboards, and reporting systems.
· Build and execute demand-generation campaigns that create qualified sales opportunities.
· Partner closely with sales leadership to improve lead quality, conversion rates, and pipeline visibility.
· Strengthen Plushology®’s brand positioning and market presence.
· Manage external agencies, vendors, and marketing resources.
· Create a scalable marketing foundation that supports future growth.
Qualifications
· 7+ years of progressive marketing experience.
· Demonstrated success in demand generation, growth marketing, and marketing automation.
· Advanced HubSpot expertise required.
· Experience with CRM management, workflow automation, reporting, and analytics.
· Strong communication, leadership, and project management skills.
· Experience managing agencies, vendors, and marketing budgets.
· Ability to work independently and thrive in a highly autonomous, collaborative environment.
Preferred Experience
· Experience in promotional products, branded merchandise, print-on-demand, wholesale distribution, licensing, attractions, tourism, retail, custom manufacturing, e-commerce, or related industries.
· Experience marketing to B2B buyers, DTC brands, retailers, attractions, licensing partners, or franchise organizations.
· Familiarity with relationship-driven and consultative sales environments.
To Apply
Please include a cover letter with a brief summary of your HubSpot experience and examples of campaigns, automation programs, or growth initiatives you’ve personally led.
Pay: $105,000.00 - $115,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Describe the most sophisticated HubSpot workflow, automation program, or lead nurturing campaign you personally built and managed. What was the business objective and what were the results?
- Provide an example of a marketing initiative you led that directly contributed to revenue growth, lead generation, or pipeline development. What metrics improved?
- This is a hands-on leadership role with significant responsibility for both strategy and execution. Describe a time when you built a marketing process, system, or program from the ground up.
Work Location: Hybrid remote in Winston Salem, NC 27103
