Overview:
Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States’ most respected full-service residential property companies, operating a successful portfolio in 75 markets. Headquartered in Dallas, Texas, Willow Bridge proudly employs over 5,500 team members, has built over 200,000 apartments and manages 220,000 units for its clients. To learn more, visit willowbridgepc.com.
We create places people want to call home — starting with you.
With decades of proven success, Willow Bridge is a national leader in residential property management and development, active in 29 states and managing more than 230,000 apartment homes across the U.S.
At Willow Bridge, our purpose drives everything we do. Whether you’re launching your career or looking to take the next step, we’re here to support your growth with intention, flexibility, and real opportunities to make an impact.
We’re currently hiring for a Senior Manager of Asset Optimization to help shape a high-impact department operating at the intersection of data, operations, and performance strategy. This is a builder role - an opportunity to create, improve, and influence how the department evolves while delivering measurable results across a national portfolio.
In this role, you'll transform complex performance data into meaningful insights that influence operational strategy across a national portfolio. Working closely with the National Director of Asset Optimization, you'll help shape new processes, guide change initiatives, and partner with teams across the organization to improve business performance.
Success in this role comes from curiosity, sound judgment, strong communication, and the ability to create clarity where no playbook yet exists. If you thrive in a fast-paced environment, enjoy solving complex problems, and are energized by building something that continues to evolve, we'd love to hear from you.
Let's grow together at Willow Bridge.
Responsibilities:
- Analyze portfolio performance across reputation, resident experience, pricing, and operational data to identify trends and actionable business insights.
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Develop executive-level reporting, presentations, and case studies that influence operational strategy and client decision-making.
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Partner with regional, national, and onsite teams to translate data into practical recommendations that improve performance.
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Develop training materials, communication resources, and change management initiatives that support adoption of new strategies and technology.
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Champion implementation and ongoing optimization of platforms including RaMI, J Turner Research, SOCi, Consumer Fusion, ApartmentIQ, and related technologies.
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Partner with Marketing and Operations to ensure compliance with applicable FTC guidance related to online reviews and reputation management.
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Build relationships across the organization while serving as a trusted advisor to operational leaders.
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Present findings at leadership meetings, conferences, client presentations, and training events.
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Support business development initiatives through client-facing presentations and strategic storytelling.
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Manage departmental operational priorities, including technology partner relationships, knowledge-sharing initiatives, departmental communications, and quarterly strategic goals.
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Travel approximately 40% to support onsite collaboration, leadership meetings, conferences, and client engagement.
Qualifications:
- Bachelor's degree required; Advanced degree a plus
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Five or more years of experience leading projects, programs, or business initiatives in a results-driven environment.
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Experience in multifamily property management, real estate operations, or a closely related field strongly preferred.
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Demonstrated ability to analyze complex data and communicate findings to executive and operational audiences.
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Comfortable presenting to large audiences (up to 600 attendees) at leadership meetings, conferences, and training events.
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Excellent written, verbal, presentation, and public speaking skills.
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Experience leading cross-functional initiatives and influencing stakeholders across multiple levels of an organization.
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Proven ability to build new processes, improve existing workflows, and drive organizational change.
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Experience working with reputation management, customer experience, pricing, or business intelligence platforms such as J Turner Research, ApartmentIQ, RaMI, SOCi, Consumer Fusion, Yardi, or similar systems preferred.
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Highly organized with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
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Self-motivated, collaborative, and comfortable working independently in an evolving environment with a high degree of ownership.
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Naturally curious with strong problem-solving skills and a passion for turning data into meaningful business outcomes.
Benefits
Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.
