The Marketing Associate supports the full portfolio of Saphire Event Group venues and plays a key role in driving brand visibility, lead generation, and content creation. This role thrives in a fast‑paced, detail‑oriented environment and is ideal for someone who is highly organized, creative, and passionate about weddings and events. The Marketing Associate helps ensure SEG remains a premier wedding and event company in New England.
KEY RESPONSIBILITIES
Brand & Marketing Support
- Assist in developing and executing marketing and advertising campaigns across digital and local media.
- Support photo shoots, tastings, open houses, and marketing events.
- Ensure website content and imagery remain current and optimized.
- Manage vendor relationships to obtain photos, approvals, and collaborative content.
- Maintain and organize SEG’s digital asset library in Canto.
Analytics & Reporting
- Create monthly and quarterly social media and marketing performance reports.
- Track campaign effectiveness and share insights.
- Assist with competitive research and trend analysis.
Partnerships & Community Engagement
- Research and identify new marketing partners, influencers, and vendor collaborations.
- Engage with vendors and industry partners across social platforms to strengthen relationships.
- Explore opportunities for SEG to participate in community events, fundraisers, and local initiatives.
Internal Marketing & Client Experience
- Support internal communications, including quarterly newsletters and company‑wide e‑blasts.
- Assist with the Client Gift Program: tracking, ordering supplies, printing notes, shipping, and survey follow‑up.
- Represent SEG professionally and positively in all interactions with clients, employees, and vendors.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, or related field; or equivalent experience.
- Proficiency in Microsoft Office, Canva, CMS platforms, and Adobe Creative Cloud (Photoshop, InDesign).
- Strong understanding of social media platforms and digital trends.
- Excellent copywriting and creative storytelling skills.
- Highly organized, deadline‑driven, and able to manage multiple projects simultaneously.
- Passion for weddings, events, and hospitality.
- Self‑motivated, energetic, and confident.
- Basic knowledge of SEO, keyword research, and Google Analytics.
- Experience with photography, video editing, or drone footage is a plus.
LANGUAGE & COMMUNICATION SKILLS
- Strong written and verbal communication skills.
- Ability to craft persuasive, engaging marketing copy.
- Comfortable networking with vendors and industry partners.
PHYSICAL REQUIREMENTS
- Ability to sit for extended periods and lift up to 10 pounds.
- Must be able to type at least 60 WPM.
- Travel to all SEG venues required; some evenings and weekends as needed.
WORK ENVIRONMENT
- Shared office environment in Walpole, MA.
- Fast‑paced, collaborative, creativity‑driven team culture.
HOURS
- Full‑time, minimum 40 hours per week.
- Occasional nights and weekends for events or content capture.
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: In person
