Summary
The Events and Promotions Coordinator plans and implements events, manages social media, and other basic marketing duties to promote the Harley-Davidson brand in our local store.
Major Duties and Responsibilities:
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Responsible for the creation and implementation of the dealership’s social media plan; also maintains routine updates of the marketing plan.
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Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.
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Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities.
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Organize community events for the dealership, such as open houses, motorcycle rides, and charity events.
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Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.
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Contact customers using mailing lists and personal follow-up methods to encourage additional sales, maintain customer relationships, and ensure customer satisfaction.
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Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
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Providing relative and entertaining content to drive interest and traffic to dealership via all social media platforms.
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Promoting employee highlights and thriving workplace content.
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Consistently creating and monitoring social media platforms consisting of Facebook, Instagram, and YouTube.
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Creating and maintaining all content including photo and video editing.
Qualifications & Job Requirements
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Creative and positive approach to work.
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Ability to get along with a broad customer base.
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Excellent communication skills, both written and verbal.
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Prior experience and/or training in promotional activities.
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Prior knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
Job Type: Part-time
Pay: $16.00-$18.00
Benefits:
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Dental insurance
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Employee discount
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Health insurance
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Life insurance
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Paid time off
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Vision insurance
Schedule:
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8 hour shift
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Day shift
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Weekends as needed
Experience:
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Event Planning: 1 year (Preferred)
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Customer Service: 1 year (Preferred)
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Social Media: 1 year (Preferred)
Work Location: In person
