I. OBJECTIVE / GENERAL DESCRIPTION
To develop and manage programs directed at increasing sales and distribution of all brands and ensure brand management objectives are met.
II. PRIMARY DUTIES AND RESPONSIBILITIES:
- Directly supervise and train assigned Sales Representatives.
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Continually monitor Sales Representatives in the area of sales, stock rotation, product facing, code dates, pricing, P.O.S. placement, display activity, cooler and shelf position, customer service and other assigned responsibilities.
- Responsible for forecasting, ordering and inventory control of certain products.
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Follow up on all customer complaints in close coordination with the Sales Representatives to ensure problems are solved to prevent recurrence.
- Continually monitor Sales Representatives to evaluate area and individual performance to goals/quotas on a monthly basis including riding with the Sales Representatives.
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Maintain updated sales and distribution information by route for all brands and packages.
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Complete all internal control records, forms and reports properly and accurately.
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Check chain stores following a feature advertisement to ensure displays and appropriate P.O.S. are properly positioned.
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Demonstrate thorough knowledge of, and comply with, Federal and State regulations concerning the sale and promotion of alcoholic beverages.
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Participate in sales training and management meetings to assist in planning and executing promotional activities.
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Ensure assigned key retailer buying calls are made on a complete and timely basis.
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Conduct regular team meetings for assigned staff to review sales and marketing programs and Company policy.
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Establish monthly distribution, sales and merchandising quotas.
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Ensure that new and non-buying accounts are called to increase sales and distribution.
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Effectively communicate with other departments on work related issues (delivery, warehouse, credit, merchandising, etc.).
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Carry out special projects assigned by the Sales Manager.
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Follow all other company policies not specifically outlined in this job description.
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Spend 70% - 80% of your work time in the field. Field time consists of:
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Riding with your sales rep.
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Key account calls
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Team selling
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Surveying with sales manager
III. SECONDARY DUTIES AND RESPONSIBILITIES:
- Develop and participate in special events and promotions targeted towards various market segments.
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Carry out Company policy with regards to Affirmative Action and Equal Employment Opportunity practices.
- High school diploma or equivalent.
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Degree or equivalent in business, management or related field (equivalent related experience can be substituted for educational requirements).
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Basic Computer skills.
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Three years’ minimum sales experience, preferably in beverage industry.
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A minimum of 2 years in Territory Management capacity.
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Must be able to lift up to 50 pounds and stand for prolonged periods of time. Ability to bend, lift, sit, squat, and drive for prolonged periods of time
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Must have a valid driver’s license and maintain an acceptable driving record.
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Must have effective verbal and written communication skills in a diverse range of audiences.
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Maintain a neat, well-groomed appearance creating a favorable public image and maintain proper conduct.
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Possess fundamental skills and ability.
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A proficient knowledge of all sales procedures and techniques.
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Must be at least 21 years of age.
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Possess strong math, time management and customer service skills.
