Content Development & Authoring (Core Priority)
? Serve as the primary owner of content authoring and publishing across portfolio websites within Adobe Experience Manager (AEM).
? Build, update, and optimize website content including landing pages, property pages, offers, and seasonal campaigns.
? Leverage AEM capabilities (components, templates, content fragments) to create dynamic, scalable, and reusable content experiences.
? Ensure all content reflects strong destination storytelling, brand standards, and conversion best practices.
? Partner with marketing and property teams to translate business priorities into compelling digital content.
? Utilize Target to run personalization tests and respective optimizations.
Website Transformation & Platform Leadership
? Lead the end-to-end transformation of property websites using AEM, with a focus on usability, scalability, and speed-to-market.
? Establish content governance, workflows, and publishing standards across the portfolio through products like Adobe Workfront.
? Enable property teams with tools, templates, and training to support localized content updates.
Personalization & Customer Journey Orchestration
? Design and implement personalized experiences using Adobe Target through A/B and multivariate testing, rules based testing and geo-targeting.
? Align authored content to targeted audience segments and guest journey stages (pre-, in-, post-stay).
? Partner with CRM team to integrate behavioral data to deliver relevant timely messaging.
UX/UI, Visual Design & Conversion Optimization
? Translate insights into high-performing UX/UI enhancements that improve engagement and conversion.
? Ensure websites reflect strong visual storytelling and cohesive brand identity.
? Contribute to or guide light graphic design execution (web assets, landing pages, promotional visuals).
? Lead testing strategies (A/B, multivariate) to continually enhance visual experience to improve site performance .
? Apply Web Content Accessibility Guidelines (WCAG 2.2 AA) to audit, remediate, and maintain accessible web content, and champion accessibility best practices across teams.
Analytics & Performance Management
? Leverage Adobe Customer Journey Analytics, Adobe Analytics, Google Analytics, or similar tools to evaluate content and site performance.
? Define KPIs and track metrics including engagement, conversion, and revenue contribution.
? Use data-driven insights to continuously refine content strategy and user experience.
Technical Development & Integration
? Collaborate with development and IT teams on AEM components, integrations, and enhancements.
? Ensure seamless integration with booking engines, CRM/CDP platforms, and third-party tools.
? Maintain high standards for mobile responsiveness, page speed, and GEO and SEO.
Cross-Functional Collaboration
? Partner across marketing, revenue, operations, and IT to align digital content with business priorities.
? Manage external agencies and content/development partners.
? Support onboarding of new properties into the digital ecosystem.
At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
