Estimated 25-35 hours/week, Workdays: Mon-Fri (Hours may vary during training period and MAY increase to full-time)
Company Mission
Relentlessly, deliver the grace, tase, and nourishing pleasure of sourdough to every person.
Position Summary
We are seeking an individual with experience in creating media content for various platforms to expand the VanderWaal Bakery Brand and drive sales. In this position you would regularly maintain our Shopify website and Google Business page. Weekly, you would create a variety of different content to post on Facebook, Instagram, Tik Tok and You-Tube. In addition to that you would be responsible for creating engaging weekly emails to customers, and creating other marketing material like banners, flyers and so forth. You will work closely with our marketing board where you will need to contribute ideas, and implementing sales strategies per your position. You must be organized, be able to focus, innovative and creative, and possess the character of a team player (be humble, be hungry to work and grow, and be people smart).
Successful Candidate Qualities & Skills
1. Quality Content Generation
Successfully create high-quality, engaging content that resonates with the target audience and enhances brand visibility.
What does it take:
- Research trending topics in the food and beverage industry to create relevant content.
- Develop a content calendar to ensure consistent posting across all platforms.
- Collaborate with chefs and food influencers for guest content or features to diversify media outputs.
2. Website Maintenance
A fully functional, user-friendly website and google profile that effectively showcases the brand and facilitates easy access to information and online orders.
What does it take:
- Regularly update website content and images to reflect current offerings and promotions.
- Implement SEO best practices to improve search engine rankings.
- Monitor website performance and customer feedback to identify areas for improvement.
3. Customer Engagement through Social Media
Building a strong online community where customers actively engage with the brand and share their experiences.
What does it take:
- Create interactive posts, polls, and contests to encourage customer participation.
- Respond promptly to comments, messages, and reviews to foster a strong relationship with the audience.
- Track engagement metrics to assess the effectiveness of different content types and adjust strategies accordingly.
4. Driving Sales through Content Strategy
A measurable increase in customer inquiries and sales directly attributed to engaging media content.
What does it take:
- Use call-to-action strategies in posts that encourage customers to make purchases or visit the restaurant.
- Analyze sales data post-campaign to understand the impact of specific content strategies.
- Collaborate with the sales team to align content with goals
Required Qualifications
- Possess the Character of a true Team Player (Humble, Hungry and People Smart)
- Above average experience with social media or marketing
- Technology: Comfortable with technology platforms and can figure things out independently. Must be able to use design programs (Canva or other), be comfortable learning, finding and implementing tech tools to grow the business
- Communication: Excellent verbal and written communication skills
- Adaptability: Comfortable working in fast-changing environment with shifting priorities and willingness to learn new skills
- Independence: Self-motivated with strong organizational and time management skills
- Professionalism: Courteous, discrete, and able to represent company values in all interactions
Compensation and Benefits
- Hourly wage based on experience and skills (starts at $16 - $18/hour) DOE with opportunity for raises based on performance.
- Bi-weekly
- Pathway to increased hours and full-time status
- Professional development opportunities
Pay: $16.00 - $18.00 per hour
Application Question(s):
- Are you comfortable using a variety of technology tools and figuring out new tools?
- How many years of related social media or marketing experience do you have?
- Do you posses the character of a true team player: be humble, hungry work and grow, and people smart?
Ability to Commute:
- Seymour, MO 65746 (Required)
Work Location: In person
