Description:
ABOUT US:
Our team is dedicated to improving access to mental health care for those who need it most. With both inpatient and outpatient clinics across 9 states and over 30 facilities, we are a growing organization that believes every team member plays a vital role in the patient journey. We provide competitive compensation, aggressive benefits, and cultivate a culture of growth and collaboration, allowing you to have a hand in shaping our evolving services. If you are passionate about mental health and are ready to make a meaningful impact, we invite you to join our team and help drive positive change in our communities.
- All final candidates will be background and drug screened.
WHAT YOU WILL DO:The Vice President of Marketing is a strategic and results-driven leader responsible for developing and executing marketing initiatives that drive referral growth, new patient acquisition, and brand visibility across Ally Psychiatry’s enterprise platform. This role combines strategic planning, data-driven decision-making, and hands-on leadership in community outreach, digital marketing, and brand management. The VP of Marketing will play a pivotal role in expanding the organization’s reach, strengthening relationships with referral sources, and increasing patient access to high-quality behavioral health services.
Strategic Marketing & Growth Planning
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Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth across all service lines and markets.
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Collaborate with executive leadership and clinical teams to identify target markets, growth opportunities, and service line priorities.
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Utilize market research and referral analytics to guide strategic decisions and evaluate campaign performance.
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Manage the marketing budget to ensure efficient allocation of resources toward initiatives that drive measurable results.
Referral Development & Community Outreach
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Lead and mentor a team of community liaisons and outreach representatives responsible for building relationships with referring physicians, hospitals, schools, employers, and community partners.
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Design and implement structured outreach programs that expand referral networks and strengthen relationships with key stakeholders.
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Partner with business development and operations teams to identify high-value referral sources and develop strategies to increase engagement and referrals.
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Represent the organization at community events, conferences, and professional associations to enhance visibility and credibility.
Digital Marketing & Patient Acquisition
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Oversee the organization’s digital marketing efforts—including website optimization, paid search, SEO, social media, and email campaigns—to drive online appointment requests and patient inquiries.
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Develop digital lead generation strategies that convert web traffic into new patient visits.
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Monitor and analyze digital performance metrics (traffic, conversions, cost per lead) to optimize marketing ROI.
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Ensure that all digital content aligns with the organization’s brand standards and clinical messaging.
Brand Management & Communications
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Lead brand positioning efforts to enhance recognition, trust, and engagement within the community.
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Oversee the creation of compelling content—patient stories, provider spotlights, success narratives—that promote the organization’s expertise and compassionate care model.
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Maintain consistent messaging and visual identity across all marketing channels and materials.
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Collaborate with internal departments to ensure that marketing communications reflect organizational values and clinical excellence.
Leadership & Team Development
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Build, manage, and mentor a high-performing marketing and outreach team with clear performance metrics tied to referral and patient growth.
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Foster a culture of innovation, collaboration, and accountability.
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Partner with cross-functional leaders in operations, clinical services, and business development to align marketing strategies with organizational goals.
Requirements:
WHAT YOU NEED:
Education • Bachelor’s degree in marketing, communications, business, or a related field required; Master’s degree preferred.
Experience/Skills • 8–10 years of progressive marketing leadership experience, with at least 5 years in healthcare marketing or physician practice growth.
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Proven success in developing and implementing marketing and referral strategies that drive measurable growth in patient volume.
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Strong leadership and relationship-building skills, particularly with community partners and referral sources.
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Deep understanding of digital marketing, data analytics, and performance tracking.
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Excellent communication, storytelling, and project management skills
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Growth-oriented and data-driven strategist
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Skilled relationship builder and communicator
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Collaborative leadership style
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Deep understanding of healthcare referral dynamics
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Passionate advocate for behavioral health access and awareness
