Salary: $75k - 109k per year
Reference: JOB-1131
General Manager - South Shore, Massachusetts
Reports To: Regional Manager
Hiring Agent: FranPartners
About the Opportunity
Our client operates a group of premier children’s swim schools serving families with children from infancy through elementary age. Their schools follow a proven, nationally recognized curriculum in a warm, engaging environment built around water safety, steady progress, and building confidence in every child.
This is a multi-location operator with a strong regional footprint and a track record of recognition within their franchise system.
Position Summary
As General Manager, you will lead all aspects of daily operations at the school, building and developing a high-performing team while delivering an exceptional experience for families and staff alike. This role is for a leader who knows how to coach a young, largely hourly workforce: someone who can hold a team accountable and keep them motivated, without swinging toward either extreme.
Key Responsibilities
Team Leadership and Development
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Recruit, schedule, train, and develop all staff; oversee payroll
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Coach and mentor a predominantly young hourly team, setting clear expectations and holding staff accountable while maintaining strong morale and retention
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Directly manage the Assistant General Manager and oversee Deck Supervisors and aquatics staff
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Lead internal culture efforts to promote staff satisfaction and retention
Operational Leadership
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Ensure daily operations follow brand standard operating procedures
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Maintain and oversee facility and pool operations for cleanliness, safety, and scheduling accuracy
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Direct and manage emergency and safety protocols, including staff training on the Emergency Action Plan (EAP)
Customer Experience, Sales and Marketing
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Deliver a best-in-class customer service experience
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Manage class scheduling, student progress tracking, and parent communication
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Provide sales and marketing training and direction to the front desk and sales staff, with a focus on lead conversion
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Own enrollment and performance goals; build and implement a plan when goals are not met
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Oversee private party operations and ensure brand standards are maintained
Business Performance
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Drive results against five key performance metrics: monthly revenue and payroll, and quarterly Net Promoter Score, conversion rate, and retention rate
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Manage inventory, pricing, and product mix for retail and vending operations
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Gain expertise in all technology used to manage bookings, reporting, and administrative tasks
Requirements
Education and Experience
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High school diploma or GED required; Bachelor’s degree in business, communications, or related field preferred
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3 to 5 years of management experience preferred, with demonstrated success leading and developing hourly teams
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Experience as a youth sports instructor, camp counselor, or aquatics supervisor is a plus. Aquatics experience is welcome but not required; we will train the right leader
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Lifeguard, CPR, AED, and First Aid certification and Certified Pool Operator (CPO) license required after hire
What We Are Looking For
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A leader who can coach young staff, balancing genuine support with real accountability
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Strong operational instincts and a customer-first mindset
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Above all, an outstanding attitude that sets the tone for the entire school
Compensation and Benefits
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Annual Salary: $75,000 to $85,000
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Performance incentive of up to $24,000 annually based on five key metrics
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PPO healthcare
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401(k) available after one year of employment
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12 days paid time off to start; school closed for most holidays
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Paid training and development
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Opportunity for advancement within a growing multi-location group
Work Environment
Moderate noise level; regular exposure to heat and humidity. Must be able to work some evening and weekend hours.
FranPartners and our client are equal opportunity employers.
