Description:
SUMMARY OF POSITION
The Senior Director of Commercial Operations leads business development, market expansion, and commercial strategy across key product lines. This role is responsible for driving go-to-market execution, optimizing sales and marketing performance, and identifying new growth opportunities, including expansion into non-core markets and emerging applications.
ROLES AND RESPONSIBILITIES
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Lead business development and market expansion initiatives, including new applications and industries
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Define and execute go-to-market strategies (pricing, segmentation, channels, positioning)
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Develop and manage channel strategy, including distributors, partners, and direct sales
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Establish and grow e-commerce/direct sales capabilities
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Oversee sales operations, including CRM, pipeline reporting, forecasting, and performance metrics
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Drive marketing strategy and execution across digital channels, campaigns, and industry events
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Manage brand positioning and marketing collateral, ensuring consistency and effectiveness
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Partner with Product Management and Engineering to align product strategy with market needs
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Build and maintain relationships with key customers, partners, and industry stakeholders
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Develop budgets and track performance against revenue and growth targets
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Lead and manage internal staff and external vendors/agencies
Requirements:
- Bachelor’s degree required; MBA preferred
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12–15+ years of experience in commercial, business development, or sales/marketing roles
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5–8+ years of leadership experience
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Proven success in go-to-market strategy, market expansion, and revenue growth
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Experience with sales operations, CRM systems, and performance analytics
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Background managing channel partners and cross-functional teams
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Strong strategic, analytical, and communication skills
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Experience in technical, industrial, or hardware-based industries preferred
