The executive director of Marketing serves as the central campus resource for marketing for Kutztown University. The executive director of Marketing reports to the vice president for University Relations and Athletics.
The successful candidate will fill a unique position working closely with Enrollment Management and other campus partners to proactively lead high-level projects, programs, and initiatives to advance KU's vision, strategic priorities and institutional goals. The executive director will strategically and enthusiastically grow the Kutztown University story and brand with its audience and prospective students. This includes utilizing market data to define strategies, identify appropriate audiences, and create awareness of new opportunities to enhance the KU experience based on quantitative, qualitative and experiential findings.
The executive director of Marketing position requires organization, flexibility, a highly collaborative nature, and the ability to evolve with high-volume demands and changing priorities. The executive director must be a big picture thinker with an eye for detail. This is a hands-on position requiring high visibility and engagement on campus, building strong relationships and trust with stakeholders. The executive director must balance creativity with practicality, and advocate for strategic marketing principles while remaining open to compromise. Requires some night and weekend assignments.
Specific responsibilities include:
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Leads planning, development, and execution of marketing plans and branding strategies for the university and select campus units, with a primary focus on Enrollment Management to include Undergraduate Admissions, Graduate Admissions, and Extended Learning.
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Analyzes all available internal data, campaign results, and appropriate business and regional trends, and uses social listening to form campaign targeting strategies with clear benchmarks.
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Partners with Enrollment Management to develop annual campaigns targeting prospective students and their parents, while meeting regularly to continually optimize strategies based on ongoing recruitment counselor feedback.
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Leads brand refresh efforts as required and regularly educates and monitors campus regarding appropriate implementation of the KU brand.
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Selects marketing-related agencies and closely directs agency work and monitors strategies. Serves as main point of contact with agencies and evaluates the scope of needed work from agencies.
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Collaborates on the social media calendar, working closely with the Multi/Social Media Manager and select staff members to develop content strategies to increase interaction on designated platforms.
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Collaborates closely with the Multi/Social Media Manager on photo and video needs for all marketing initiatives.
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Writes advertising copy, video scripts and other promotional materials as necessary.
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Supervises the Creative Services and Graphic Design Manager, student interns and student workers.
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Collaborates closely with the executive director of Web and Digital Media and manager of Web Technology to ensure the university brand and voice are implemented on the KU website and admissions related sites. Works with Web staff to ensure strategies are in place that focus on prospective students and parents.
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Collaborates with the University Relations team to ensure coverage of university events through appropriate media.
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Develops and implements university sponsorships including venue and media advertising, outdoor campaigns, digital/social media advertising and other initiatives sponsored by the University.
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Assists the vice president with management and growth of the university licensing program.
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Coordinates and leads monthly planning meetings between University Marketing/Communications, Enrollment Management and the academic deans.
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Plans the annual Marketing budget and works with direct reports to ensure effective spending of assigned funding.
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Provides marketing support and direction to other non-academic programs, including, but not limited to, University Relations & Athletics, Administration and Finance, Student Affairs and the KU Foundation.
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Serves on editorial board for Tower digital magazine, assisting the editor with story board and design strategy.
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Conducts regular one-on-one meetings with direct reports. Attends University Relations and Division Director Meetings.
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Selects members and conducts quarterly meetings with the university’s Brand Champions Advisory Board.
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Coordinates communication and fulfillment of marketing /promotional project requests with the Pennsylvania State System of Higher Education.
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Assist in crisis communications, including serving on 24/7 on-call team as needed.
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Other duties as assigned.
Applications & resumes will be accepted until the position is filled, however; to ensure full consideration, application materials should be received no later than the end of day on August 3, 2026.
The starting salary range for this position is $88,020.00 - $99,500.00.
This position may be eligible for a flexible hybrid work arrangement, permitting a combination of on-site and remote work, subject to applicable organizational policies, operational requirements, and supervisory approval.
All applications for this position must be submitted via our online application/resume system ONLY. Please do not fax, mail, or e-mail any documentation.
A successful interview, reference checks, background clearances (PA Criminal, Child Abuse Clearance & FBI Clearance), and demonstration of ability are requisite qualifications for all positions.
The University is very interested in hiring employees who have had extensive experience with diverse populations.
Non-Discrimination Statement
Kutztown University does not discriminate in employment or educational opportunities on the basis of sex, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity, or veteran status. To discuss a complaint of discrimination, please contact the Office of Social Equity, Old Main A-Wing, Room 02, by phone at 610-683-4700 or by e-mail at [email protected]. Pursuant to Title IX of the Education Amendments of 1972, Kutztown University does not discriminate on the basis of sex and prohibits sex discrimination in any education program or activity that it operates, including admissions and employment. Any inquiries regarding the application of Title IX at Kutztown University may be made to Bradley Davis, the University’s Title IX Coordinator, located in Old Main A-Wing, Room 01, by phone at 610-683-4782 or by email at [email protected], or the Office for Civil Rights located in the Lyndon Baines Johnson Department of Education Bldg., 400 Maryland Avenue, SW, Washington, DC 20202-1100, by phone at 800-421-3481 (TDD: 800-877-8339), by fax at 202-453-6012, or by e-mail at [email protected]. Kutztown University’s Sexual Misconduct, Anti-Discrimination, and Anti-Harassment policies can be found in The Key student handbook or online at https://www.kutztown.edu/about-ku/administrative-offices/social-equity.html.
Notice of availability of the Annual Security Report and Annual Fire Safety Report
The Annual Security Report and the Annual Fire Safety Report, containing policy statements, crime and fire statistics for Kutztown University, is available online. You may also request a physical copy by emailing the KU Clery Compliance Coordinator at
[email protected].
