About the Alliance & Our Mission
The RHOMarket is a core program of the Red Hills Small Farm Alliance (RHSFA), a 501(c)(3) non-profit organization dedicated to strengthening our local food system. Our mission is to support small to medium farmers and producers in the Red Hills region, educate the local community on the needs for a thriving local food system, and expand community access to fresh, sustainably grown food.
The RHOMarket acts as our innovative online farmers' market, connecting residents of Tallahassee and surrounding areas with fresh, local products from farms within a 100-mile radius. When you work with us, you are directly supporting local businesses, investing in farmer success, and helping build a resilient, equitable local food economy.
Position Overview & Focus
The Market Manager is the day-to-day coordinator and community face of the RHOMarket. This role focuses on keeping our weekly operational cycles running smoothly while helping to expand our local food network. While the Market Manager maintains overall accountability for the online storefront and physical warehouse, routine data entry, printing, and weekly marketing tasks are handled directly by two Assistant Managers who the Market Manager will supervise.
In addition to day-to-day operations, The Manager’s primary focus is on expanding the market—increasing weekly sales, analyzing seasonal trends, recruiting new local producers, welcoming newcustomers, and ensuring vendor and shopper satisfaction while keeping the market aligned with the Alliance’s non-profit mission.
Reporting Structure
This position reports directly to the Executive Director of the Red Hills Small Farm Alliance. While the Market Manager operates with a high degree of daily independence running the warehouse, they work closely with leadership on long-term strategy, grant data support, and program growth, ensuring the market remains fully integrated with the Alliance’s broader non-profit mission.
Schedule & Availability
- Monday, Tuesday, Friday (Remote): Administrative oversight, market growth, financial management, and partner communications.
- Wednesday, Thursday (On-Site): Active, physically present leadership at the Tallahassee warehouse to oversee space setup, order fulfillment, and staff/driver/volunteer management.
Primary Responsibilities
1. Operations, Growth & Staff Management
- Staff Management & Supervision: Directly manage, train, and support both Assistant Managers, ensuring their weekly administrative, routing, and marketing workflows are executed smoothly. Oversee and direct floor staff, including any volunteers, and delivery drivers during fulfillment days. Anticipate staffing needs and coordinate volunteer needs with assistant managers and Executive Director.
- Market Expansion & Seasonal Planning: Actively scout, network with, and recruit new local farmers and artisan producers within our 100-mile radius to drive market growth and product variety. Pull historical sales reports and analyze seasonal data to communicate directly with farmers, helping them strategically plan and grow more volume to maximize sales for upcoming seasons.
- Online Quality & Compliance: Supervise the online market during each shopping period, ensuring Assistant Managers are successfully auditing products, photos, and pricing. Give final approval on new products/producers and firmly enforce the RHOMarket Producer Guidelines.
2. Financials, Communications & Administration
- Billing & Expense Awareness: Coordinate monthly billing and reporting metrics with the RHSFA bookkeeper for accurate producer and staff payments. Maintain a consistent awareness of operational market expenses to ensure supply spending stays within budget expectations.
- Stakeholder Communication & Support: Manage primary, high-level communications with producers, customers, pickup locations, and the RHSFA board liaison during weekday hours. Defuse and resolve complex customer or vendor inquiries with diplomacy.
- Reporting & Programs: Prepare comprehensive monthly market reports for RHSFA board meetings. Monitor warehouse supply levels and oversee compliance, registration, and implementation of food equity programs (SNAP/FAB).
Qualifications & Competencies
- Leadership Experience: Proven comfort leading and directing a team, managing staff/assistants, and overseeing fast-paced warehouse, retail, or fulfillment operations while maintaining good staff morale.
- Industry Context (Preferred but Not Required): A background in farming, local agriculture, or community food systems is highly valued and a major plus, but a strong operational mindset and a willingness to learn are what matter most.
- Customer Service Excellence: Experience utilizing interpersonal skills to promote vendor and customer communications.
- Strategic Communication: Skilled in both oral and written communication; ability to manage sensitive/confidential information.
- Tech-Savvy: Proficiency with Microsoft 365/Office and comfort navigating or learning online e-commerce/storefront management software. Must have reliable remote access to Wi-Fi.
- Physical Stamina: Ability to safely transport products or parcels weighing up to 30 pounds during on-site warehouse hours.
Pay: $20.00 per hour
Benefits:
People with a criminal record are encouraged to apply
Work Location: Hybrid remote in Tallahassee, FL 32303
