Job Summary
We are seeking a dynamic and innovative Social Media Manager and Content Creator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging social media strategies, and analyze performance metrics to drive brand awareness and audience engagement. Your creative vision combined with data-driven insights will help shape our online identity, foster meaningful relationships with our community, and support our overall marketing goals. This paid position offers an exciting opportunity to influence digital conversations and showcase your expertise in social media marketing and content creation.
Responsibilities
- Develop and implement comprehensive social media strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create high-quality, engaging content tailored to each platform’s unique audience, including graphics, videos, photography, and written posts using tools like Adobe Creative Suite and media editing software.
- Manage daily social media activities
- Monitor social listening channels to gather insights on brand perception, industry trends, and competitor activity; use these insights to refine content strategies.
- Analyze social media performance metrics with tools like Google Analytics and social media analytics platforms; prepare detailed reports to measure success and identify areas for improvement.
- Collaborate with marketing teams to align social media campaigns with broader branding initiatives and promotional activities.
- Engage actively with followers by responding to comments, messages, and reviews; foster positive relationships that enhance brand loyalty.
- Optimize content for search engine optimization (SEO) by incorporating relevant keywords and hashtags; conduct keyword research for targeted campaigns.
- Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement.
- Maintain a consistent brand voice across all channels while ensuring content quality through proofreading and editing.
Qualifications
- Proven experience in social media management, content creation, digital marketing performance monitoring, and marketing analytics.
- Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and video editing software for media production.
- Strong knowledge of social media platforms’ algorithms, best practices for social media content marketing, and social listening techniques.
- Experience with media editing tools for creating visually appealing graphics and videos that resonate with target audiences.
- Familiarity with web analytics tools like Google Analytics to track website traffic driven by social campaigns.
- Ability to craft compelling written content that aligns with branding guidelines while incorporating SEO strategies.
- Excellent relationship management skills for engaging with online communities effectively.
- Knowledge of digital marketing channels including E-commerce integrations is a plus.
- Strong proofreading skills ensuring error-free content delivery across all formats.
- Ability to analyze data from various sources such as marketing online analytics dashboards to inform strategic decisions.
Join us as a vital part of our creative team! Bring your passion for storytelling through visual design and digital communication while making a tangible impact on our brand’s online journey. This paid role offers an inspiring environment where your innovative ideas will thrive alongside a collaborative team dedicated to excellence in digital marketing!
Pay: $18.00 per hour
Work Location: In person
