Ecommerce Growth Marketing Manager
Location: Birmingham, AL area (Hybrid / Remote options considered)
Employment Type: Full-time
Salary: $75,000 – $95,000+ (depending on experience) + performance incentives
About Us
We run a growing portfolio of direct-to-consumer brands and are launching several new ones. Our approach to marketing is practical and results-driven. We’re looking for someone who can own execution and drive real growth in a lean, fast-paced environment with significant ownership and autonomy.
The Role
We’re hiring an Ecommerce Growth Marketing Manager who will serve as our primary in-house marketing resource. Meta (Facebook & Instagram) is currently our strongest performing paid channel, so strong hands-on experience running and scaling Meta Ads is essential.
You will create high-performing creative and content that drives results on Meta, with the ability to repurpose it across platforms, while also building and executing our TikTok organic content and testing strategy. This is a hands-on role in a lean, fast-paced environment where you’ll own both strategy and execution. If you enjoy wearing multiple hats and driving measurable outcomes, this is a great opportunity.
Key Responsibilities
- Manage and optimize Meta Ads campaigns (awareness, traffic, and conversion) with a strong focus on testing, creative iteration, and scaling winners
- Create thumb-stopping creative and UGC-style content (short videos, hooks, carousels, and statics) that performs well on Meta and can be repurposed to TikTok
- Write clear, compelling ad copy and hooks tailored to different audiences and campaign objectives
- Analyze performance using Google Analytics and platform reporting tools to track key metrics (ROAS, conversion rates, cost per acquisition, etc.) and make data-driven optimizations
- Test and iterate on campaigns regularly, identifying what works and scaling successful tactics
- Build and execute our TikTok organic content and testing strategy, including content creation that can be repurposed from Meta
- Collaborate with our external Amazon agency on listing optimization, content improvements, and performance strategy
- Help build and execute our Klaviyo email marketing strategy, including campaign development and performance optimization
- Own performance reporting and clearly communicate insights and recommendations
What We’re Looking For
- 3+ years of hands-on experience running and scaling Meta Ads for e-commerce or DTC brands with measurable results
- Strong ability to create high-performing ad creative and copy (UGC-style video and static content)
- Solid experience with Google Analytics and using data to optimize campaigns
- Experience with Google Ads is a plus
- Comfortable working independently and owning outcomes in a lean, fast-paced environment
- Analytical mindset with a test-and-learn approach
- Bonus: Experience with TikTok Ads/organic or working with Amazon agencies
What We Offer
- Competitive salary + performance-based incentives
- Direct impact on revenue across multiple growing consumer brands
- Flexible hybrid or remote work arrangement
- Opportunity to build and own marketing processes from the ground up
- Collaborative, entrepreneurial environment
How to Apply
Please send your resume along with a short note (or Loom video) that includes:
- Your experience running Meta Ads and the results you’ve driven, and
- Why a hands-on growth role with significant ownership in a lean team appeals to you.
We review applications on a rolling basis and move quickly with strong candidates.
Pay: $75,000.00 - $95,000.00 per year
Benefits:
Work Location: Hybrid remote in Birmingham, AL 35244
