Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.
Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.
Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.
With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.
We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.
As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.
We are seeking a National Category Head to lead and manage the business strategy for the Garage Storage, Shelving, and Racking product categories. This role is responsible for driving overall business growth and profitability across major online retailers (e.g., Costco, Home Depot, Lowe’s, Wayfair), online dealers, and specialty channels. As the Category Head, you will own the category strategy—from product portfolio management and pricing to channel development and marketing collaboration.
KEY RESPONSIBILITIES:
Performance Management
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Own category P&L, helping define goals and ensuring delivery of sales and profitability targets.
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Monitor, track, and analyze category performance metrics; make data-driven decisions to improve category health.
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Develop reporting and KPIs to measure and manage product performance across channels, ensuring alignment with company objectives.
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Present performance results to management on a regular cadence, explaining significant deltas when necessary and creating proactive plans to course-correct.
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Create a forward-looking planning outlook and advocate for the appropriate structure to ensure targets can be met.
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Manage existing retailer product programs effectively to ensure continuity and nurture expansion of scope.
Category Business Strategy
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Develop and execute strategies to grow market share, profitability, and brand presence across all online sales channels.
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Lead category business planning, including P&L management, revenue forecasting, and pricing strategies.
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Analyze market trends, consumer behavior, and the competitive landscape to inform category insights and product development.
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Identify new growth opportunities, products, and channel expansion initiatives to meet business objectives, including program expansion within existing retailers.
Cross-Functional Collaboration
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Partner with Marketing, Demand Forecasting, Product Development, and Supply Chain to align strategies and ensure category goals are met.
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Work closely with D2C support functions and Retail Strategy counterparts to align cross-channel tactical execution.
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Collaborate with marketing teams to design effective category-level strategies, content, and campaigns tailored to each channel.
Vendor and Channel Management
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Lead relationships with major online retail partners, ensuring effective communication and maximizing category performance.
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Assist in negotiations with key vendor terms with online retailers to drive optimal assortment, pricing, and promotional initiatives.
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Identify, evaluate and close incremental strategic business opportunities within the wholesale retailer channel to ensure category growth and expansion.
Product and Portfolio Management
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Lead the category product portfolio strategy, including SKU rationalization, new product launches, and lifecycle management.
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Work with Product Development to ensure that the category offering aligns with customer demand and market trends.
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Implement effective pricing, promotional, and discounting strategies for optimal growth in each channel.
REQUIREMENTS:
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Bachelor’s degree in Business, Marketing, or related field.
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6+ years of experience in category management, product management, or a similar role in a retail or vendor environment
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Experience in eCommerce, including exposure to Costco, Home Depot, Lowes, Wayfair, Shopify and D2C channels in the North American market
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Proven ability to manage and scale product categories across multiple sales channels, including dealer and specialty markets.
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Strategic thinker with excellent business acumen and analytical skills.
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Strong negotiation and vendor management skills, with experience in managing relationships with large retailers.
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Strong leadership and project management skills, with the ability to influence and collaborate across functions.
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Proficiency in data analysis, using tools such as Excel, Tableau, Power BI or similar for reporting and forecasting.
PREFERRED QUALIFICATIONS:
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Post secondary degree in Business, Marketing, or related field. MBA a plus.
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8+ years of experience in category management, product management, or a similar role in a retail or vendor environment
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Experience in home improvement, storage & organization, or a relevant product category.
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Experience working with both omni channel buyers and online merchants within the B2C space.
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Knowledge of pricing, assortment, and product life cycle management strategies across different channels.
TRAVEL REQUIREMENTS:
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This role will be required to travel up to 25% within Canada and the US
NEWAGE OFFERS:
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Salary and bonus is based on experience and highly competitive for the right candidate.
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This is an existing vacancy and the base salary for this role is $100,000 to $120,000 USD annually at the time of the posting.
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An opportunity within a growing, fast-paced company, well established in its industry.
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Fun! We celebrate successes and hold special events to build strong teams.
HOW TO APPLY:
If you’re intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team. We thank all interested candidates for applying and will contact those who qualify for an interview. No phone calls please.
NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.
USE OF AI IN HIRING:
AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.
