Overview:
Are you a data-driven growth marketer who loves turning ad dollars into scalable revenue?Armour Roof Co. is looking for a hands-on, highly autonomous Marketing Director to lead our digital growth engine. This dynamic, high-ownership role is designed for a marketer who thrives on strategy and execution from crafting ad copy and managing campaign budgets to building landing pages and leveraging AI.
About the Role:
You will own our paid media strategies, run aggressive experimentation cycles, and optimize conversion paths end-to-end.
We are looking for someone who combines strategic instinct with technical execution, acts proactively, and moves fast to scale winning initiatives.
Key Responsibilities:
1. Paid Media & Campaign Management
- Own Paid Acquisition: Design, launch, and manage high-performing paid campaigns (Google Ads is required; experience with Meta, LinkedIn, or TikTok is a strong plus).
- Budget & Bidding Strategy: Command full control over campaign structure, bidding strategies, and budget allocation—adjusting spent and scaling winning campaigns aggressively.
- Creative & Copywriting: Write sharp ad copy and systematically iterate on creative concepts to maintain strong click-through and conversion rates.
2. CRO, Analytics & Data Mindset
- Landing Page Optimization: Build, test, and optimize high-converting landing pages independently, without relying on heavy engineering support.
- Full-Funnel Analytics: Implement and maintain robust tracking (Google Analytics, conversion pixels, tag management) to ensure data accuracy.
- Performance Tracking: Analyze core performance metrics (CTR, CPC, CPA, ROAS) daily and transform raw data into quick, actionable decisions.
- Rapid Experimentation: Drive a structured A/B testing framework across ad creatives, headlines, landing pages, and audience targeting.
3. Execution & Continuous Innovation
- AI Integration: Comfortably integrate modern AI tools into your workflow to augment creative production, research, and data analysis.
- Proactive Problem Solving: Maintain hyper-attention to detail to spot tracking bugs, campaign anomalies, or performance drops fast.
- Concise Communication: Deliver clear, concise reports to leadership regarding results, active tests, and future growth roadmaps.
- LLM Optimization (LLMO) Optimizing content specifically for large language models. This term is emerging but isn't as widely adopted as AEO or GEO.
What We’re Looking For
- Proven Paid Media Track Record: Demonstrated experience setting up, optimizing, and scaling paid advertising campaigns.
- Self-Sufficient Operator: You have a track record of executing landing page builds, basic web tweaks, and tracking setups independently.
- Data-Obsessed & Agility-Driven: You let numbers guide your decisions, adapt quickly to market feedback, and love fast iteration cycles.
- Demonstrated History of Learning: You are naturally curious, proactive, self-directed, and constantly upskilling on new marketing technologies, platforms, and AI tools.
- Direct Communicator: You state key findings and next steps succinctly without overwhelming stakeholders with fluff.
What Armor Roof Co. Offers
- Direct ownership of marketing strategies.
- The freedom to test new ideas, pilot emerging platforms, and scale aggressive campaigns.
- A supportive, fast-paced environment where results are recognized and rewarded.
Pay: $60,000.00 - $120,000.00 per year
Benefits:
Work Location: In person
