We are seeking an experienced Digital Marketing & Website Manager to support two established Montessori schools in the Tampa Bay area.
We are looking for one reliable person who can become our ongoing marketing/web resource. We do not need someone to simply make social media posts. We need someone who understands lead generation, digital advertising, website management, and connecting marketing campaigns to our CRM.
We are setting up our own HighLevel CRM. We need the person we hire to configure the system and connect our website, Facebook, Instagram and advertising campaigns to it. We will own the HighLevel account; you will have administrative access to set it up and manage the marketing integrations.
This is an ideal opportunity for an experienced freelancer or independent contractor who wants a long-term relationship with a growing education business.
Primary Responsibilities
Digital Advertising & Lead Generation
- Create, manage, and optimize Facebook and Instagram advertising campaigns
- Create lead-generation campaigns designed to generate inquiries and tour requests
- Create ad graphics and copy
- Manage and optimize campaigns based on results
- Help with Google Ads when appropriate
- Work within a monthly advertising budget provided by the schools
- Provide simple monthly reporting on leads, cost per lead, and campaign performance
CRM Integration
Our schools will have their own CRM, which we intend to own and control.
The marketing manager will be responsible for making sure our marketing channels properly connect to our CRM.
This includes:
- Connecting Facebook/Instagram lead forms to our CRM
- Connecting website forms to our CRM
- Ensuring leads generated from advertising automatically enter the CRM
- Troubleshooting lead/integration issues
- Working with our CRM provider when necessary
- Testing lead flows before campaigns go live
The marketing manager will NOT own or control our CRM.
Our schools will retain ownership of the CRM, leads, customer data, domains, websites, social media accounts, advertising accounts, and other digital assets.
Website Management
- Maintain our existing school websites
- Make updates as requested
- Add/update pages, forms, photos, events, programs, tuition information, announcements, etc.
- Troubleshoot basic website issues
- Keep forms and lead-generation functions working properly
- Make website updates related to marketing campaigns and enrollment
We are not looking for a complete website redesign at this time. Our priority is ongoing management and updates.
Social Media & Creative
- Manage Facebook and Instagram content
- Assist with TikTok content when appropriate
- Create flyers and promotional graphics
- Create graphics for Open Houses, enrollment, events, programs, holidays, and school announcements
- Create social media graphics and ad creative
- Schedule posts as needed
- Repurpose school photos/videos into engaging content
Our school staff will provide photos, videos, announcements, and information. The marketing manager will turn that material into professional marketing content.
Email Marketing
- Create occasional promotional email campaigns
- Create graphics and content for enrollment campaigns, Open Houses, events, etc.
- Ensure email campaigns properly connect to our CRM when applicable
What We Are Looking For
The ideal candidate should have demonstrated experience with:
- Meta Ads Manager / Facebook Ads
- Instagram advertising
- Lead-generation campaigns
- Facebook/Instagram lead forms
- WordPress or similar website platforms
- Canva, Adobe Creative Suite, or similar design tools
- CRM integrations
- Zapier, Make, or similar integration platforms
- Google Ads
- Google Business Profile
- Basic SEO
- Social media management
- Email marketing
- Website management
Experience working with schools, preschools, Montessori schools, childcare, education, or other local businesses is a plus.
Important — CRM & Account Ownership
We are transitioning away from our current marketing company and are establishing our own independent technology and marketing infrastructure.
We will own and control:
- CRM
- Website
- Domain names
- Facebook accounts/pages
- Instagram accounts
- TikTok accounts
- Google accounts
- Advertising accounts
- Customer/lead data
- Marketing assets
The person hired will receive the appropriate access needed to perform their job but will not own these accounts.
We already have a CRM strategy and want our marketing provider to work with our existing CRM.
Compensation
We are looking for a part-time independent contractor / freelancer.
Compensation will be based on experience, responsibilities, and agreed monthly workload.
Advertising spend will be separate from your compensation. The schools will determine the monthly advertising budget.
Ideal Working Relationship
We are looking for someone who can become our long-term marketing partner.
We want to be able to say:
"We have an Open House coming up."
And have you handle the marketing side — create the flyer, update the website, create the social media content, prepare the advertisements, and make sure all inquiries flow into our CRM.
Our staff will provide the information, photos, and approvals. You will handle the technical and marketing execution.
We value reliability, responsiveness, creativity, and someone who can take ownership of projects without requiring constant direction.
Overview
We are seeking a dynamic and detail-oriented Digital Marketing & Website Manager to lead our online presence and digital marketing initiatives. In this role, you will develop and execute innovative digital campaigns, optimize our website for maximum engagement, and analyze performance metrics to drive continuous improvement. Your expertise will help elevate our brand visibility and enhance customer experience across all digital channels.
Benefits:
Work Location: Hybrid remote in Lutz, FL 33558
