TE Sensors delivers leading-edge Sensor solutions to solve clients’ most complex challenges and enable new possibilities that help them realize their innovation goals and vision. As one of the world’s largest sensor manufacturers, we offer a unique combination of co-creation capabilities, proven engineering expertise, strong product performance and reliability, and a deep understanding of client industries and challenges – all with a global footprint that enables us to respond with agility and collaborate more effectively.
We operate on a foundation of core values that include integrity, accountability, teamwork, and innovation. The Sensors Marketing team is a dynamic, collaborative, global marketing team comprised of professionals with diverse experience across all major marketing disciplines and multiple industries. At TE, you will join one of FORTUNE’S World’s Most Admired Companies and find lifelong learning, a diverse work environment, flexibility through remote work, opportunities to shape your career, and a winning team culture.
Job Overview
As a member of the Sensors Marketing team, the Product and Channel Marketing Analyst will help bring TE’s sensor technologies to market by leading new product launches and technology-focused campaigns, while supporting channel promotions across the Americas and EMEA.
The successful candidate will own go-to-market and promotional plans, coordinating execution across segment marketing teams, external agencies, and a cross-functional team including Sales, Product Management, and technical stakeholders. They will help ensure activities remain aligned, on schedule, within budget, and focused on measurable results.
The role will also partner with Distribution Sales teams and the Segment Channel Marketing team to support distributor promotions, product launches, training, content syndication, events and joint marketing initiatives.
In addition, this position may support application-focused campaigns and other integrated marketing programs as needed.
Key Responsibilities
- Develop and execute integrated go-to-market plans for new product launches and technology-focused campaigns across the Americas and EMEA.
- Partner with Product Management to develop positioning, messaging, value propositions, competitive analysis, and promotional strategies.
- Create and coordinate launch plans, training, presentations, battlecards, sell sheets, messaging documents, digital content, distributor toolkits, and sales enablement materials.
- Lead cross-functional project meetings, establish timelines and responsibilities, manage dependencies, and hold stakeholders accountable for deliverables.
- Coordinate campaign execution across Marketing, Sales, Product Management, Engineering, System Architects, Shared Services, agencies, and other partners.
- Support channel marketing initiatives, including distributor promotions, content syndication, product education, campaign planning, and product stocking activities.
- Coordinate lead follow-up with prequalification and regional sales teams, monitor lead progression, and address routing or follow-up issues.
- Manage assigned marketing budgets and track spending against planned activities.
- Report on launch and campaign performance and recommend opportunities for improvement.
- Measure results using metrics such as on-time execution, MQLs, pipeline and opportunity value, campaign engagement, sales enablement adoption, distributor engagement, and revenue through distribution.
- Other duties as assigned.
- 10% travel.
