Overview
We are seeking a highly skilled and innovative Digital Marketing & Website Manager to lead our online presence and digital marketing initiatives. This pivotal role involves developing and executing comprehensive strategies to enhance brand visibility, drive website traffic, and optimize digital campaigns across multiple channels. The ideal candidate will possess a strong technical background combined with creative flair, enabling them to manage content creation, SEO, paid advertising, and website management effectively. This position offers an exciting opportunity to shape our digital footprint and contribute to our growth objectives through data-driven decision-making and strategic planning.
Responsibilities
- Develop, implement, and oversee integrated digital marketing strategies that align with organizational goals.
- Manage and optimize the company website using content management systems such as WordPress, ensuring content is current, engaging, and SEO-friendly.
- Conduct keyword research and utilize SEO tools to improve organic search rankings and increase website visibility.
- Manage paid advertising campaigns across platforms including Google Ads (AdWords), Facebook Advertising, and other social media channels to maximize ROI.
- Utilize analytics tools such as Google Analytics and SEM tools to monitor website performance, user behavior, and campaign effectiveness.
- Create compelling content for websites, blogs, email marketing campaigns, and social media platforms that resonate with target audiences.
- Coordinate social media management efforts across various platforms to enhance engagement and brand awareness.
- Implement conversion optimization techniques to improve user experience and increase lead generation or sales conversions.
- Collaborate with graphic designers using Adobe Photoshop, Adobe Creative Suite, or similar tools for visual content creation.
- Use marketing automation platforms to streamline campaigns and nurture leads effectively.
- Monitor industry trends in digital marketing, SEM (Search Engine Marketing), performance marketing, and e-commerce to keep strategies current.
- Maintain detailed reports on campaign performance metrics; analyze data to inform future initiatives.
- Ensure compliance with best practices in digital advertising standards and privacy regulations.
Experience
- Proven experience in digital marketing management with a focus on website administration and online advertising campaigns.
- Strong proficiency with SEO tools such as SEMrush or Moz; familiarity with Google Ads (AdWords) platform.
- Demonstrated ability in content creation, copywriting, graphic design, and social media management.
- Hands-on experience with WordPress or similar CMS platforms for website updates and maintenance.
- A plus would be knowledge of HTML, CSS, JavaScript for website customization. Additionally, SQL skills are a plus for data analysis tasks.
- Experience utilizing analytics tools like Google Analytics for tracking performance metrics.
- Background in managing paid campaigns across social media channels including Facebook Advertising.
- Familiarity with marketing automation tools for email marketing campaigns and lead nurturing processes.
- Understanding of B2B (business-to-business) marketing strategies within digital environments.
- Ability to analyze data effectively to optimize campaign results and improve overall digital performance. This role is an excellent opportunity for a dynamic professional eager to leverage their technical expertise combined with creative strategy development. We welcome candidates who are passionate about driving measurable results through innovative digital solutions.
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- This is a fulltime onsite position that requires 40 to 45 hours per week. Can you commit to 40 to 45 hours per week in-office?
- This position requires "Whole-Brain Thinking". Do you have the capacity to leverage both the analytical/logical "left brain" and the creative/intuitive "right brain?
- This position does not allow you to work on marketing projects that support other companies while in-office, nor can you bring your own computer to work. Can you commit to working solely on our company's marketing projects during your time in office?
- We often do flash sales on overstock or short-dated products. Do you have experience in short-term, one-time sales promotions that create urgency?
Work Location: In person
