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Job Title: Strategic Brand Manager (Level 4)
About Nectar!
https://thinknectar.com
Nectar is a marketing agency that provides account management and creative services for established consumer products brands. Nectar primarily works with brands to scale their sales on third-party marketplaces like Amazon. However, Nectar also develops websites for its clients and manages their paid social and search along with their email marketing. In addition to marketing and services, Nectar has its own analytics platform, iDerive, which it uses to manage its clients’ businesses and sells as a stand-alone platform.
As a fully remote digital marketing agency, Nectar values culture and teamwork as well as work-life balance. If you are a self-starter who likes to be supported by a team but has the autonomy to do your own work, Nectar is the place for you.
We place a high value on transparency and honesty, both internally and with all of our client partners. We pride ourselves on ensuring that our employees have a manageable workload in order to be able to deliver quality results for our client partners.
Role Overview
The Strategic Brand Manager is responsible for overseeing the growth and performance of multiple brands within a dedicated POD. You’ll work closely with internal teams—advertising, creative, catalog, data, and operations—to implement strategies that drive traffic, conversion, and revenue for our clients on Amazon.
This role requires strong analytical skills, exceptional communication, and the ability to lead cross-functional teams toward achieving shared goals. You will serve as the primary client contact, providing strategic guidance and performance insights to build long-term, successful partnerships.
Key Responsibilities1. Brand Strategy & Growth
- Develop and implement tailored brand strategies to drive growth, profitability, and market share on Amazon.
- Analyze sales data, advertising performance, and customer insights to identify opportunities for improvement.
- Collaborate with the Advertising and Creative Teams to craft compelling, high-converting listings and advertising campaigns.
- Stay updated on Amazon trends, algorithm changes, and industry best practices to inform strategic decisions
2. Client Relationship Management
- Serve as the primary point of contact for clients, ensuring regular, transparent, and value-driven communication.
- Present performance reports, strategic recommendations, and competitive analyses during bi-weekly or monthly client meetings.
- Proactively identify risks, challenges, and growth opportunities to strengthen long-term client relationships.
3. Cross-Functional Collaboration
- Lead and coordinate tasks with the Brand Support Specialist, Product Data & Listing Specialists, Creative Team members, and the Operations Coordinator within the POD.
- Ensure seamless collaboration across roles to execute tasks efficiently and meet deadlines.
- Partner with the Reporting Analytics Specialist to analyze performance trends and recommend data-driven actions.
4. Performance Monitoring & Reporting
- Monitor key performance indicators (KPIs) such as sales, conversion rates, ACoS, and ROAS to evaluate brand performance.
- Use tools like Amazon Seller Central, iDerive, and Brand Analytics to track performance and identify areas for improvement.
- Provide clients with clear, actionable insights and performance narratives through customized reports and dashboards.
5. Process Improvement & Innovation
- Identify and implement process improvements to enhance team productivity and efficiency.
- Work with the Operations Coordinator to refine workflows and task management systems.
- Advocate for new tools, tactics, and techniques to improve POD performance and deliver superior client results.
Key Performance Indicators (KPIs)
- Revenue growth and profitability across assigned brands.
- Client satisfaction and retention rates.
- Performance improvements in key metrics (e.g., CTR, CR, ROAS, TACoS).
- Timeliness and accuracy of deliverables.
- Cross-functional collaboration effectiveness and POD productivity.
Qualifications & Skills
- 7+ years of experience in Amazon account management, marketing strategy, or related fields.
- Strong understanding of Amazon Seller Central & Vendor Central, Brand Analytics, or advertising platforms.
- Proven track record of developing and executing growth strategies for Amazon brands.
- Excellent analytical skills with the ability to interpret data and turn insights into actions.
- Exceptional communication and presentation skills for client interactions.
- Ability to lead cross-functional teams and collaborate effectively in a POD structure.
Preferred:
- Experience working in an Amazon marketing agency or e-commerce environment.
- Familiarity with tools like iDerive, Helium 10, DataDive, and Keepa, etc.
- Project management experience with tools like Asana, Monday.com, or Trello.
- Background in developing and optimizing Amazon listings, including keyword research and SEO best practices.
Pay: $90,000.00 - $110,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Referral program
- Vision insurance
Application Question(s):
- Do you have experience with both Amazon Seller Central and Amazon Vendor Central? If so, how many years of experience with each platform?
- Do you have experience using Monday.com?
Experience:
- Amazon Account Management: 7 years (Required)
Work Location: Remote
