JOB The Social Media Coordinator develops and leads the college’s social media strategy to support institutional goals and strengthen the college’s brand and reputation. This role is responsible for content creation, social engagement, and storytelling across platforms. The Social Media Coordinator plays a hands-on role in writing, photographing, filming, and producing content that elevates the student and alumni experience while advancing the college's mission. EXAMPLE OF DUTIES A. Develops and implements a content strategy for the college’s primary social media channels (e.g., Instagram, Facebook, LinkedIn, TikTok, X/Twitter).
B. Monitors trends and analytics to optimize engagement and reach.
C. Generates original content including written posts, graphics, videos, and photo stories.
D. Plans and executes real-time coverage of campus events, student life, and special announcements.
E. Interviews students, alumni, and staff to write and share their stories and testimonials.
F. Captures and edits high-quality photos and video footage to use across digital platforms.
G. Creates short-form videos optimized for social media.
H. Ensures content aligns with brand and accessibility standards.
I. Serves as the voice of the college on social media, responding to comments and messages in a timely and authentic manner.
J. Cultivates an engaging online community through interactive posts and campaigns.
K. Maintains the digital photo library by ingesting, organizing, and keywording images for long-term access and use.
L. Tracks content calendar, approvals, and asset usage.
M. Works closely with departments, student organizations, and external partners to identify stories and promotional opportunities.
N. Serves as a liaison between the marketing team and campus units seeking social media support. SUPPLEMENTAL INFORMATION Hiring range; $49,456/yr. min. - $55,638/yr. 1st quartile - $61,820/yr. mid.
