Job Summary:
The Advertising & Marketing Copy Writer is responsible for producing copy and headlines for content focused advertising in both print and digital formats. Copy for Sales and Marketing materials, House ads and press releases will be requested for various products and services. This is a key support position for Advertising and Marketing, Special Sections, Native Advertising and Social Media Marketing and Services.
Essential Job Duties and Responsibilities:
- Work with clients from sales department to produce compelling paid content, testimonials.
- Conduct interviews with clients and sources to write content for sections and products as assigned.
- Assist Marketing Project Manager with researching and proofreading Gazette news releases; write copy for and edit event fliers and brochures.
- Write and proof copy and headlines for house promotions as assigned.
- Provide general research and admin support to other departments (e.g. construct memos, letters, emails - anything that needs careful attention to detail, editing or proofreading).
- Develop content for special sections and targeted products as assigned.
- Manage placement of content in print and digital for assigned specials sections and products.
- Maintain social media accounts for marketing and advertising; posting daily/weekly on each social account for all assigned products and sections.
- Write copy and proof sales fliers for assigned products and sections.
- Support Special Section Sponsors with kickoffs and provide general administrative support for assigned special sections (updating rate cards and tracking spreadsheets, and assist in minimizing last-minute production changes).
- Act as an advocate for advertising and marketing with the newsroom.
- Assist Newsroom with content and editing for special sections as requested.
Other Duties:
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Minimum Education & Work Experience Requirements:
Education: Bachelor's degree in Journalism, Advertising or similar fields.
Experience: 1-2 years of experience in copy writing and advertising support.
Knowledge, Skills and Abilities Required:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and abilities required. Reasonable accommodations may be made to enable individuals with disability to perform the essential functions.
- Proficient in Microsoft Office and Adobe Acrobat.
- Excellent written and verbal communication skills.
- Excellent proof-reading skills.
- Proficient in writing and posting on social media venues.
- Must read, write, speak and understand English.
- Must be committed to teamwork and able to collaborate well with employees within the Advertising department.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stoop, kneel, crouch, or crawl.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.
Job Type: Full-time
Pay: $24.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Education:
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person
