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Applied Medical is a new generation medical device company with a proven business model and commitment to innovation fueled by rapid business growth and expansion. Our company has been developing and manufacturing advanced surgical technologies for over 35 years and has earned a strong reputation for excellence in the healthcare field. Our unique business model, combined with our dedication to delivering the highest quality products, enables team members to contribute in a larger capacity than is possible in typical positions.
Position Description:
The Associate Specialist, Downstream Marketing, supports the planning, development and execution of marketing campaigns for Applied Medical’s products, programs and solutions. This role on the Market Implementation team works cross-functionally with Clinical Development to support product launches, generate awareness for emerging surgical techniques, and deliver impactful marketing activities that drive customer engagement.
Key Responsibilities
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Develop and execute comprehensive clinical marketing plans.
- Guide and support creation, development, and execution of customer-facing marketing materials across multiple platforms (e.g., print, social media, web, email, webinars, etc.).
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Work collaboratively across multiple teams at Applied Medical, including Clinical Development (product management), Branding, Corporate Communications and Field, to create targeted marketing resources, including advertisements, PR assets, webinars, symposia, and other relevant initiatives.
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Support planning and execution of industry-sponsored and company-sponsored events and activities, such as symposia, webinars, and other in-person or virtual events and activities.
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Engage with surgeons, hospitals, and health systems to generate awareness of products, programs and solutions aimed at addressing unmet needs in healthcare.
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Conduct market research, competitive analysis, and gather customer insights to inform marketing strategies and tactics.
- Monitor and evaluate campaign performance, including A/B testing, engagement, and customer feedback, to optimize campaign effectiveness.
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Provide project updates and key insights to cross-functional stakeholders
- Coordinate with global counterparts and Clinical Development teams, as needed.
Success in This Role Looks Like
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Develop a strong understanding of Applied Medical’s product portfolio, customer needs, and relevant surgical specialties.
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Contribute to downstream marketing initiatives that create value for the customer(s).
- Build collaborative and strong relationships with Clinical Development, Branding, Corporate Communications and Field teams.
- Create high-quality marketing materials that effectively educate and engage the target audience(s).
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Uses data, internal and external feedback, and campaign metrics to continuously improve marketing initiatives.
- Manage multiple projects simultaneously while maintaining high-quality standards and meeting deadlines.
Position Requirements:
This position requires the following skills and attributes:
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Bachelor's degree or an equivalent combination of education and work experience
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2-4 years of relevant work experience in medical device marketing, healthcare marketing, marketing communications, or related fields
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Demonstrated ability to develop and execute marketing initiatives in cross-functional environments
- Experience supporting product launches
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Experience with creating healthcare professional and patient marketing content
- Strong attention to detail and excellent organizational skills
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Excellent verbal, written and interpersonal communication skills
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Ability to thrive in a fast-paced, dynamic work environment
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Proven success in managing project scope, timelines and deliverables to achieve timely completion of projects
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Flexibility to work occasional nights and weekends
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Ability to travel up to 25% of the time
Preferred:
The following skills and attributes are preferred:
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Knowledge of downstream marketing, demand generation, campaign management and customer engagement strategies
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Familiarity with marketing analytics and CRM platforms, such as Google Analytics and Microsoft Dynamics
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Previous experience successfully leading projects in matrixed teams
- Adept at building and maintaining relationships with internal and external stakeholders
Benefits:
- Competitive compensation range: $71000 - $90000 / year (California).
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Comprehensive benefits package.
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Training and mentorship opportunities.
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On-campus wellness activities.
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Education reimbursement program.
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401(k) program with discretionary employer match.
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Generous vacation accrual and paid holiday schedule.
Please note that the compensation range may be adjusted in the future, and bonus and incentive compensation plans may apply.
Our total reward package reflects our commitment to employee growth and well-being, as we invest in your development and offer a range of benefits designed to enhance your career and life.
All compensation and benefits are subject to plan documents and written agreements.
Equal Opportunity Employer
Applied Medical is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (including pregnancy, childbirth, breastfeeding and related medical conditions), or sexual orientation, or any other status protected by federal, state or local laws in the locations where Applied Medical operates.
