Position Summary
We're looking for a creative, energetic, and self-motivated Content Creator to join our marketing team. This person will be responsible for producing engaging photo and video content that showcases our vehicles, employees, events, and dealership culture across all social media platforms.
The ideal candidate is someone who loves creating content, stays on top of social media trends, isn't afraid to be on camera, and can tell compelling stories that help build our brand and drive customer engagement.
Responsibilities
- Create high-quality photo and video content for Facebook, Instagram, TikTok, YouTube, and other social platforms.
- Film and edit vehicle walkarounds, customer deliveries, dealership events, employee spotlights, and promotional videos.
- Capture daily dealership activity and turn it into engaging social media content.
- Assist with planning and executing social media campaigns.
- Edit short-form videos optimized for reels, shorts, and TikTok.
- Work closely with the marketing team to execute monthly content calendars.
- Stay current on social media trends, audio, challenges, and best practices.
- Help develop creative ideas that increase engagement and brand awareness.
- Photograph new and used inventory for marketing materials when needed.
- Attend dealership events, community events, and promotional activities to capture content.
- Maintain an organized library of photos and videos.
- Ensure all content aligns with company branding and advertising guidelines.
Qualifications
- Experience creating content for social media platforms.
- Comfortable using cameras, smartphones, gimbals, microphones, and lighting equipment.
- Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, CapCut, or DaVinci Resolve.
- Basic photography and videography knowledge.
- Strong understanding of Instagram, Facebook, TikTok, and YouTube.
- Creative mindset with excellent storytelling abilities.
- Ability to work independently while managing multiple projects.
- Strong attention to detail and organizational skills.
- Excellent communication skills.
- Valid driver's license with a clean driving record.
Preferred Qualifications
- Experience working in automotive, retail, or digital marketing.
- Drone photography/video experience (FAA Part 107 certification is a plus).
- Experience with Adobe Creative Suite, including Photoshop and Lightroom.
- Basic graphic design skills.
- Knowledge of social media analytics and performance metrics.
What Success Looks Like
- Consistently produces engaging, high-quality content.
- Helps grow followers and engagement across social media platforms.
- Captures dealership culture and community involvement.
- Delivers content on schedule.
- Brings fresh ideas that help our dealerships stand out from the competition.
Physical Requirements
- Ability to stand, walk, and move throughout the dealership.
- Lift up to 25 pounds of camera equipment when necessary.
- Work outdoors in various weather conditions while capturing content.
- Occasional evening and weekend availability for events.
Why Join Our Team?
- Competitive pay Opportunities for career growth
- Creative work environment
- Access to the latest vehicles and technology
- Be part of a fast-paced, fun, and innovative marketing team
- Make a real impact on one of the region's fastest-growing automotive groups
Pay: $20.00 - $30.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
