Location: Hybrid — primarily remote with 1 in-person meetings per month at our Chula Vista / San Diego office
Type: Fulltime — ~40 hrs/week
Compensation: Starting at $37/hr (60% creative / 40% media buying)
Schedule: Flexible hours — results > time logged
About Workfuel
Workfuel is a performance-focused digital marketing agency that builds and scales paid advertising for HVAC, plumbing, and other local home-service companies across North America. We combine data-driven media buying with scroll-stopping creative to generate real calls, real leads, and measurable growth for our clients.
The Role — What You’ll Do
- Launch, manage and optimize Meta (Facebook/IG) and Google ad campaigns for HVAC/plumbing clients
- Lead creative strategy: propose hooks, angles, offers and testing plans that grab homeowners’ attention
- Work directly with our creative team (video editors, designers, copywriters) to produce and iterate ad creative
- Monitor performance (CPL, conversion rate, ROAS), run tests, and make data-backed optimizations
- Source/request new creatives and revise assets (copy, thumbnails, short edits) when performance dips
- Own creative testing frameworks and recommend next tests based on results
What We’re Looking For
- Proven experience running and optimizing Meta and Google campaigns
- Strong creative strategy instincts — you know what makes an ad “work” and why
- Experience with home-services (HVAC, plumbing, roofing) or local lead-gen is a big plus
- Comfortable juggling multiple client accounts and working remotely
- Clear communicator, able to give actionable feedback to creatives and stakeholders
- Fluent in English
Nice to Have
- Local lead generation experience
- Ability to edit/adjust creative assets yourself (bonus)
- Experience running both awareness and direct-response funnels for local businesses
Before You Apply (Do Your Homework)
We don’t want resumés alone. Checkout our website doworkfuel.com and come prepared to tell us one actionable thing you’d change or test for our agency or a client.
How to Apply
Email us:
- 2–3 examples of campaigns you’ve run (Meta/Google)
- Any home services experience
- Your short takeaway from gotairpro.com (the one change or test you’d run for our clients)
- Your hourly rate (or if $37/hr is negotiable)
Please include “Media Buyer & Creative Strategist — San Diego” in the subject line.
Job Types: Full-time, Part-time
Pay: $78,000.00 - $83,000.00 per year
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Chula Vista, CA 91911
