Apple's Channel Sales Enablement team is responsible for the training, program management, and performance of thousands of sales staff across partners, agencies, and Apple-badged roles spanning every major geography and route-to-market. The team operates a portfolio of digital products and programs - centered on the Sales Coach learning platform - that directly influence seller readiness, program qualification, and commercial outcomes across Apple's global channel.
Description
As Business Analyst, you will be the analytical and operational backbone of the WW Sales Programs team. Your primary focus will be Sales Coach - Apple's channel sales LMS - where you will own data, reporting, KPI definition, and business case development. Beyond Coach, you will establish and maintain measurement standards and analytical frameworks across the team's full program portfolio, ensuring every product and initiative is measured consistently, reported accurately, and connected to clear business outcomes.
","responsibilities":"Data & Reporting
Own the production of recurring leadership reports - GEO performance, users/door, engagement by RTM, program completion, and assessment outcomes - replacing manual, multi-system data compilation with reliable, repeatable processes
Respond to ad hoc leadership data requests with timely, accurate, narrative-driven outputs
Partner with AIDP, IS&T, and MLE engineering to ensure the right metrics are inducted into the Central Data Foundation and available for consumption across the team's tools
KPI Definition & Measurement Standards
Define and maintain the team's KPI framework - establishing clear numerators, denominators, data sources, measurement methodology, and review cadence for every metric across all programs
Own the KPI availability inventory: document which metrics are live in CDF, which are in progress, and which are not yet inducted - and track the remediation plan to completion
Establish consistent measurement standards across the full programme portfolio, ensuring metrics are defined and calculated the same way across GEOs, RTMs, and product lines
Partner with product managers and program leads to separate real-time in-app UX metrics from analytics-layer metrics, and define the appropriate measurement architecture for each
Business Case & Capital Planning Support
Build the quantified business case sections of capital planning submissions - including cost of inaction, baseline metrics, ROI estimates, and post-launch tracking - for BPR Gate 1 and Gate 2 reviews
Track performance against committed metrics for all funded FY27 initiatives, providing structured progress updates to leadership and BPR at defined review cadences
Support the annual capital planning cycle with analysis, benchmarking, and data-driven prioritization input
Requirements & Documentation
Support BRD and PRD processes by documenting business needs, use cases, and acceptance criteria - ensuring every product initiative is grounded in a clear, measurable business need
Maintain data dictionaries, metric definitions, and process documentation as living assets accessible to the full team
Document data flows, system dependencies, and reporting architectures - translating technical complexity into clear, stakeholder-ready artifacts
Program Performance Analytics
Monitor and report on Sales Coach usage, engagement, completion, assessment, and proficiency metrics across all RTMs, GEOs, roles, and audience types
Produce cohort-level analysis connecting learning outcomes to commercial performance - the critical link between LMS investment and measurable sales impact
Track evaluation framework metrics (aligned to Kirkpatrick / LTEM) at program, cohort, and individual level to demonstrate the effectiveness of training investment
Support the team's response to partner program performance questions from geo leadership and WW stakeholders
Stakeholder & Operational Support
Produce structured meeting outputs, action trackers, and decision logs for key team and cross-functional meetings
Prepare data-driven briefing materials for executive and leadership audiences - translating complex analytical outputs into clear, concise narratives
Free up PM and program manager capacity by owning recurring analytical and operational tasks that do not require product decision-making authority
Preferred Qualifications
Familiarity with learning management systems, channel sales operations, or partner
programme management
Experience working across fragmented data systems and contributing to data consolidation
or migration programmes
Understanding of learning evaluation frameworks (Kirkpatrick, LTEM) and how to connect
learning metrics to commercial outcomes
Experience supporting annual planning, budgeting, or investment review processes in a
product or technology organization
Experience working with multi-GEO, multi-language data sets and the measurement
challenges that come with global programme reporting
Awareness of PIPL, GDPR, or equivalent data privacy frameworks applicable to employee
and partner data
Minimum Qualifications
Proficiency in SQL or equivalent - ability to query structured data sources (Snowflake /
CDF) independently without engineering support
Experience with ThoughtSpot, Tableau, or equivalent business intelligence platforms;
ability to build and maintain dashboards and reports
Demonstrated experience documenting business requirements, defining KPIs, and building
structured business cases with quantified ROI
Exceptional written communication - ability to translate complex data into clear,
executive-ready narratives and recommendations
Proven ability to work across engineering, product, and business stakeholders in a
matrixed, cross-functional environment
8+ years in a business analyst, data analyst, or product operations role in a technology,
retail, or enterprise software context
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $178,800 and $268,400, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
