JOB OVERVIEW:
Be the Face of Riceland in Southeast Texas
As a Physician Relations Liaison, you’ll play a highly visible role in growing the presence and impact of Riceland Medical Center in Winnie, Texas. This is an opportunity to become a trusted connector between Riceland, local physicians, healthcare providers, and the communities we serve.
Your mission will be to build meaningful relationships, expand awareness of Riceland’s services, strengthen referral partnerships, and help drive growth across our hospital and outpatient services. You’ll be out in the community, meeting healthcare professionals, identifying opportunities, and turning relationships into lasting partnerships.
Your Reach Goes Beyond Winnie
While Winnie will be your home base, your impact will extend across Southeast Texas. You’ll collaborate closely with our broader Physician Relations team to expand Riceland’s presence in Mont Belvieu, Baytown, Anahuac, Port Arthur, Nederland, Groves, China, Sour Lake, and Beaumont.
This is more than a traditional liaison role—it’s an opportunity to represent a growing healthcare organization, build Riceland’s brand across Southeast Texas, and directly contribute to the growth of healthcare services in the communities around you.
If you thrive on building relationships, creating opportunities, and making a visible impact, this is your opportunity to help shape Riceland’s next chapter of growth.
KEY RESPONSIBILITIES:
Physician & Referral Source Engagement
- Serve as the primary point of contact for key organizations in the Winnie community, including local clinics, physician practices, EMS/emergency responders, nursing homes, and long-term care facilities.
- Actively promote primary care, emergency services, inpatient care, behavioral health, laboratory, and diagnostic imaging services.
- Maintain continuous, relationship-based engagement through in-person visits, informal check-ins, and structured outreach efforts.
Community Outreach & Strategic Partnerships
- Actively engage with the Hospital District leadership, community organizations, employers, and business leaders.
- Coordinate strategic introductions and meetings between corporate executives, hospital leadership, and external stakeholders to foster regional partnerships.
- Support outreach efforts tied to community health programs, preventive care initiatives, and assisted living expansions.
Marketing & Visibility
- Develop and distribute a local hospital news bulletin and community updates to keep stakeholders informed of new physicians, service expansions, and success stories.
- Collaborate with the established digital marketing team by sharing field activities, highlighting community leader meetings, and generating content that strengthens brand recognition.
- Represent Riceland Healthcare at community events, lunch-and-learns, and provider engagement sessions.
Internal Coordination & Reporting
- Maintain awareness of patients transitioning across service lines and notify relevant departments (e.g., hospice) to ensure continuity of care.
- Utilize a structured monthly tracking system (via Excel) to report on engagement frequency, referral growth, and service line utilization trends.
- Provide leadership with data-informed insights into market gaps, barriers to referrals, and opportunities for expansion.
REQUIREMENTS:
Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Public Health, or a related field. (Relevant master’s degree is preferred).
3–5 years of experience in one or more of the following:
- Physician relations
- Healthcare marketing
- Business development
- Provider outreach
- Healthcare sales
- Hospital operations
- Medical practice management
Experience working with hospitals, physician practices, healthcare systems, or medical groups is strongly preferred.
Experience developing referral networks and community partnerships is highly desirable.
Work Location: In person
Pay: $50,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- 3–5 years of experience in one or more of the following:
Physician relations,
Healthcare marketing,
Business development,
Provider outreach,
Healthcare sales,
Hospital operations,
Medical practice management,
Work Location: In person
