Palm Beach Advanced Aesthetics is seeking a digital-first creative who can manage the dat-to-day of our digital marketing presence while bringing ideas to the life across platforms. The ideal candidate is equal parts executor and innovator- fluent in content, calendars and word press, but with a strong eye for design, social trends, and the power of community.
Requirements:
*Love the chance to build, create, design, publish and produce remarkable work.
*Take ownership of your role and be accountable for your impact.
*Be proactive and adaptable-ready to pivot when needed.
Key Responsibilities:
Social Media Strategy & Execution
*Own the daily social media calendar across platforms including Instagram, Facebook, Tik Tok, Linkedin.
*Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns.
*Monitor channels and manage community engagement (comments, Dm's, tags, mentions) in real time.
*Collaborate with internal teams to amplify product launches, events, and announcement's.
*Stay on top of emerging platforms, tools, and algorithm shifts-and make recommendations accordingly.
Website & Digital Content:
*Update and maintain website content , including product pages, home page, and landing pages.
*Manage and improve the retail locator and functionality.
*Upload new product information, images, and copy with consistency and accuracy.
*Optimize site content for SEO.
Email & SMS Marketing:
*Write and schedule segmented SMS message.
*Build and manage emails for product drops, events, and campaigns.
*Use performance data to inform timing, segmentation, and content strategy.
Analytics & Optimization:
*Track key performance metrics (social engagement, traffic, click-through rates, etc.)
*Provide monthly reports with insights and recommendations.
*Use data to inform future content, optimize existing campaigns, and validate new ideas.
Content & SEO:
*Write and publish blog posts aligned with search trends and brand initiatives.
*Implement SEO best practices across written content, including keyword research and meta data.
*Collaborate with peers on the marketing team to develop story driven pieces that support campaign objectives.
Skills, Knowledge and Expertise:
* 4 Plus years of social media, marketing and content experience preferably in a med spa.
*Bachelor's degree in Business Marketing, Communications or equivalent program.
* Strong time management skills.
*Highly approachable & friendly personality.
*Strong attention to detail.
*Proficient in Microsoft Office ( Word, Excel, Powerpoint)
*Proficient with Instagram, Facebook, Tik Tok and Linkedin.
* Experience in Canva, Adobe Creative Suite, and Word Press.
Job Type: Full-time
Benefits:
Work Location: In person
