Job Overview
We are seeking a dynamic and bilingual (English/Spanish) Head of Social Media & Content Marketing to lead our digital storytelling and brand engagement efforts. In this pivotal role, you will craft compelling content, develop innovative social media strategies, and oversee digital marketing campaigns that resonate across diverse audiences. Your energetic leadership will drive brand visibility, foster community relationships, and elevate our online presence through creative media content and data-driven insights. If you thrive in a fast-paced environment and are passionate about shaping impactful digital narratives, this is your opportunity to make a significant impact!
Duties
- Develop and execute comprehensive social media marketing strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and emerging channels to maximize audience engagement and brand awareness.
- Lead content creation efforts by designing engaging posts, videos, graphics, and multimedia assets using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software to ensure high-quality visual storytelling.
- Manage social listening tools to monitor brand reputation, industry trends, and customer feedback, translating insights into actionable marketing tactics.
- Oversee social media management tools such as Hootsuite and Buffer for scheduling, publishing, and analytics tracking to optimize campaign performance.
- Implement SEO best practices and conduct keyword research to enhance content discoverability across digital platforms.
- Analyze digital marketing performance metrics using Google Analytics and marketing online analytics tools to measure success, identify opportunities for improvement, and report on ROI regularly.
- Cultivate strong relationships with media outlets, influencers, and community partners through effective public relations strategies to amplify brand messaging.
- Coordinate paid advertising campaigns on Facebook Ads and other social media advertising platforms to reach targeted audiences efficiently.
- Ensure all content aligns with branding guidelines while proofreading for accuracy, clarity, and cultural relevance in both English and Spanish languages.
- Monitor social media analytics to refine content strategies continuously and stay ahead of industry trends in social media content marketing.
Experience
- Proven experience leading social media marketing teams or campaigns within a fast-paced digital environment.
- Extensive knowledge of social media platforms’ algorithms, best practices in content creation, graphic design (Adobe Photoshop/Illustrator), video editing, and media editing tools.
- Strong understanding of SEO techniques, web analytics (Google Analytics), and digital marketing performance monitoring methods.
- Demonstrated ability to develop engaging bilingual content (English/Spanish) tailored for diverse audiences while maintaining consistent branding voice.
- Experience managing social listening tools like Hootsuite or Buffer for real-time community engagement insights.
- Skilled in public relations tactics with a track record of building positive relationships with media outlets and influencers.
- Familiarity with Facebook Advertising campaigns, keyword research strategies, branding principles, photography skills, and social media communication best practices.
- Ability to analyze complex data sets related to social media metrics and marketing performance to inform strategic decisions effectively.
Join us as we harness the power of digital storytelling! Bring your passion for creative content creation combined with analytical expertise to lead our vibrant social media presence into the future!
Pay: $2,500.00 - $3,500.00 per month
Work Location: Hybrid remote in Irvington, NJ 07111
