We are seeking a Senior Analyst, Print Strategy to lead the planning, execution, and optimization of customer marketing campaigns across print and digital channels. This role is responsible for driving Direct Mail and Omni Bagstuffer programs while ensuring complementary digital experiences across email, SMS, push notifications, app, and website channels. The ideal candidate is analytical, customer-focused, and thrives in a fast-paced environment where data-driven decision making and cross-functional collaboration are essential.
This is a high-impact opportunity supporting critical Q3/Q4 marketing initiatives.
Key Responsibilities
- Lead end-to-end strategy and execution of Direct Mail and Omni Bagstuffer marketing campaigns.
- Develop integrated print and digital marketing strategies that create seamless customer experiences across multiple channels.
- Define customer segmentation, targeting, and audience selection strategies in partnership with Analytics, Campaign Operations, and Finance teams.
- Plan campaign testing strategies, including hypothesis development, test design, and performance measurement.
- Partner with Creative and Brand teams to develop data-informed creative briefs and consistent customer messaging.
- Monitor weekly campaign performance and recommend optimizations based on key performance metrics.
- Analyze campaign results, ROI, and financial performance to identify opportunities for continuous improvement.
- Manage campaign timelines, project deliverables, and stakeholder communications to ensure flawless execution.
- Collaborate with Marketing, Loyalty, Digital, Production, Creative, Finance, Analytics, and Campaign Operations teams throughout campaign planning and execution.
- Improve marketing processes, documentation, and workflows while identifying opportunities for innovation and operational efficiency.
- Serve as a subject matter expert on print marketing strategy and integrated customer engagement.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–5 years of experience in CRM, customer marketing, lifecycle marketing, marketing analytics, or customer insights.
- Experience managing customer segmentation and targeted marketing campaigns.
- Hands-on experience with owned marketing channels including Direct Mail, Email, SMS, Push Notifications, or Mobile App marketing.
- Strong understanding of campaign measurement, testing methodologies, performance KPIs, and ROI analysis.
- Excellent analytical skills with the ability to translate complex data into actionable business recommendations.
- Strong project management, organization, and stakeholder management skills.
- Excellent written and verbal communication skills.
Preferred Skills
- Customer marketing strategy and campaign execution
- Customer segmentation and audience planning
- Marketing analytics and performance reporting
- Experimentation and A/B testing
- Cross-functional project leadership
- Budget and ROI analysis
- Process improvement and operational excellence
#PSI3
Pay: $26.00 - $30.00 per hour
Work Location: Hybrid remote in Reynoldsburg, OH 43068
