Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies and over 44 patents, Sword Health has raised more than $500 million from leading investors, including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. Learn more at www.swordhealth.com.
About Mind
Mind represents a fundamental shift in how mental health care is delivered — moving from reactive, low-utilization EAPs to continuous, AI-supported care with a clinician in the loop. Built on a three-way care model between the member, an AI care specialist (Phoenix), and a licensed psychologist, Mind delivers always-on support with measurable outcomes. The Head of Commercial Strategy will be the external face of Mind’s commercial narrative and the internal voice of the market, shaping how the product is positioned, how the pipeline is built, and how the product itself evolves to win.
The Role
We are hiring the Head of Go-to-Market for Mind sitting at the intersection of product marketing, commercial strategy, and market development, and it is one of the two most important roles on the Mind leadership team.
You will own three things:
1. Make Mind's value impossible to miss.
Build the narrative, positioning, and competitive differentiation that makes it clear why Mind is categorically better than incumbent solutions, and the rest of the mental health market. This includes the core messaging architecture, buyer-segment-specific positioning (employers, and health plans), competitive battle cards, ROI frameworks, and the demo and proof materials that move skeptical buyers.
2. Make sure the commercial team can tell that story.
You will build and lead a small team of solution specialists who pair with sales reps across segments. Your job is to ensure that every commercial sales leader who sells Sword can answer the hard questions, handle the comparison to incumbents, and walk a benefits VP or health plan CMO through why switching is both worth it and safe.
3. Find, surface and pursue the opportunities.
The commercial team will pursue inbound leads and the segments they already know. You will canvass the market systematically, in the US and globally, to surface accounts, RFPs, renewal signals, and segment opportunities that would otherwise go unnoticed. You will use AI tooling and a systematic intelligence workflow to do this at a scale and speed that a traditional GTM team cannot. You then partner with the relevant commercial leader to ensure those opportunities are pursued and won.
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Core Mind positioning, messaging house, and narrative architecture
Competitive intelligence and battle cards across all major EAP competitors
Buyer-facing materials: one-pagers, ROI calculators, demo scripts, case studies, RFP templates, sales decks
Solution specialist team (direct reports, paired with segment sales reps)
Sales and customer success enablement: training, playbooks, certification
Market opportunity mapping and systematic canvassing across US and international segments
Message consistency across all commercial segments and geographies
Current or recent Head-level GTM leadership, or Director/VP scope clearly aligned to a Head of GTM remit
Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field/revenue enablement
Evidence of working cross-functionally with sales and customer success, not only corporate marketing
Strong Signal Backgrounds
Currently at or recently from a high-quality B2B software or SaaS company with strong product and sales motions
Has built competitive displacement narratives that demonstrably changed win rates
Has used AI tooling to drive market canvassing and opportunity identification at scale
Healthcare, digital health, or employer benefits experience is a plus, not a requirement
Experience with multi-solution or multi-segment GTM
We Are Not Looking For
Demand gen or growth marketing profiles without product marketing depth
Sales leaders without clear product marketing and enablement ownership
Brand, customer marketing, or communications leaders without GTM ownership
Candidates whose relevant GTM experience is historical rather than current
- This range includes base, variable and equity
These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.
Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.
US - Sword Benefits & Perks:
- Comprehensive health, dental and vision insurance*
- Life and AD&D Insurance*
- Financial advisory services*
- Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
- Health Savings Account*
- Equity shares*
- Discretionary PTO plan*
- Parental leave*
- 401(k)
- Flexible working hours
- Remote-first company
- Paid company holidays
- Free digital therapist for you and your family
Eligibility: Full-time employees regularly working 25+ hours per week
Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.
SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
