Soda Sense is seeking an experienced Channel Advertising Specialist to lead Amazon growth, advertising strategy, and channel profitability. This role will own the launch, scaling, and optimization of products on Amazon, with a focus on visibility, customer acquisition, market share, and profitable growth.
As part of a small team, this person must be both a strategist and a hands-on executor. They will manage Amazon campaign planning, execution, optimization, reporting, and recommendations, while bringing working knowledge of Google Ads and Meta to support broader paid media strategy.
The ideal candidate has a proven record of growing Amazon brands profitably, uses data to guide decisions, and communicates clearly with company leadership.
Key Responsibilities
Amazon Growth & Strategy
- Develop and execute strategies to launch, scale, and optimize products on Amazon.
- Grow the Amazon channel profitably through improved visibility, conversion rates, organic ranking, customer acquisition, and competitive positioning.
- Identify opportunities for product launches, subscription growth, promotional strategies, competitor conquest campaigns, and improved marketplace performance.
Amazon Advertising Management
- Create, manage, and optimize Amazon campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and other relevant ad formats.
- Own day-to-day execution, including campaign setup, keyword management, targeting, bid adjustments, budget pacing, search term analysis, testing, and optimization.
- Monitor performance and make tactical adjustments to improve ROAS, TACOS, ACOS, CAC, CPO, conversion rate, and contribution margin.
- Stay current on Amazon platform changes, new ad products, marketplace trends, and competitive activity.
Data Analysis & Reporting
- Use data to identify trends, guide decisions, and uncover profitable growth opportunities.
- Track and report on revenue, profitability, ROAS, TACOS, ACOS, conversion rate, organic ranking, customer acquisition, and subscription growth.
- Translate performance data into clear insights, recommendations, risks, and opportunities for leadership.
Cross-Channel Awareness
- Bring working experience with Google Ads and Meta, including how paid search and paid social can support Amazon growth and broader acquisition strategy.
- Help align Amazon strategy with broader paid media efforts.
Collaboration & Ownership
- Act as the internal expert for Amazon advertising and marketplace growth.
- Partner with leadership, marketing, creative, operations, and platform contacts to align campaigns with business goals.
- Work independently while keeping the team informed and aligned.
Your Impact
- Profitable growth of the Amazon channel.
- Successful product launches and improved product visibility.
- Increased revenue, customer acquisition, subscription growth, and market share.
- Improved advertising efficiency through stronger ROAS, lower CAC/CPO, and better budget allocation.
- Clearer data-driven decision-making across Amazon and related paid channels.
Essential Skills & Qualifications
- Proven experience launching and scaling products on Amazon.
- Hands-on experience managing Amazon ads, including Sponsored Products, Sponsored Brands, Sponsored Display, and ideally DSP.
- Strong understanding of Amazon SEO, keyword strategy, listing optimization, product ranking, and marketplace competitiveness.
- Demonstrated ability to grow an Amazon business profitably in a competitive category.
- Experience managing budgets, pacing spend, improving ROAS, reducing ACOS/TACOS, and optimizing for profitability.
- Strong analytical skills with the ability to turn data into clear recommendations.
- Comfortable owning both strategy and tactical execution.
- Ability to communicate performance, strategy, and tradeoff clearly to leadership.
- Experience with Google Ads and Meta, with an understanding of how they support acquisition strategy.
- Highly organized, detail-oriented, and comfortable managing multiple campaigns and priorities.
- Comfortable working independently as the subject matter expert in a small-team environment.
- Familiarity with tools such as Helium 10, Pacvue, Sellozo, Amazon Marketing Cloud, Seller Central, Vendor Central, or similar platforms.
- Experience with FBA, FBM, subscription products, consumables, or replenishment based brands is strongly preferred.
What We Are Looking For
- Amazon Growth Expert: Understands how to launch products, improve visibility, compete profitably, and scale on Amazon.
- Strategic Operator: Can build the plan, execute it, and adjust quickly based on performance.
- Hands-On Executor: Comfortable building campaigns, adjusting bids, analyzing search terms, managing budgets, and optimizing performance directly.
- Data-Driven Decision Maker: Uses performance data, profitability metrics, and customer insights to make smart decisions.
- Clear Communicator: Can translate advertising performance into useful insights for leadership.
- Independent Owner: Comfortable being the expert, taking initiative, and driving outcomes independently.
Pay: $85,000.00 - $125,000.00 per year
Benefits:
- 401(k) 3% Match
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Work Location: Remote
