The Brand Manager serves as the strategic leader and business owner for an assigned group of Melaleuca brands. This role combines portfolio management, product innovation, and cross-functional leadership to ensure that each brand meets its full potential—financially, strategically, and creatively.
Working closely with R&D, Innovation, Supply Chain, and the Brand Messaging team, the Brand Manager is responsible for driving growth through new product development, lifecycle management, and data-informed decision-making. This role requires both analytical and creative thinking—someone who can blend science and storytelling to guide products from concept to customer.
What You’ll Do
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Lead brand and portfolio strategy: Own the business performance and strategic direction of assigned brands, ensuring alignment with Melaleuca’s mission and growth objectives.
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Drive innovation: Partner with R&D and Product Development to identify new product opportunities, optimize existing lines, and manage the full product lifecycle.
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Manage category performance: Analyze sales, margins, and customer data to develop recommendations that enhance profitability and consumer appeal.
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Collaborate with the Brand Messaging team: Provide insights and strategic input to ensure marketing communications accurately reflect brand positioning and product benefits.
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Guide go-to-market execution: Lead cross-functional teams through the planning, launch, and evaluation of new products and campaigns.
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Optimize portfolio mix: Evaluate performance across SKUs and product lines to guide rationalization, pricing, and innovation priorities.
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Build business cases: Develop forecasts, cost analyses, and consumer research to support new initiatives.
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Partner cross-functionally: Work with Sales, Supply Chain, Finance, and International teams to ensure smooth execution and performance tracking.
What You Bring
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Education: Bachelor’s degree in Marketing, Business, or related field.
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Experience: 5+ years of experience in brand management, product marketing, or consumer goods strategy—preferably within wellness, personal care, or nutrition.
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Business acumen: Strong understanding of P&L drivers, pricing strategy, and category performance metrics.
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Innovation mindset: Experience guiding new product development from concept through launch.
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Analytical strength: Ability to interpret data and translate insights into actionable strategies.
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Communication: Skilled at presenting ideas clearly and collaborating across departments.
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Team orientation: Proven ability to lead projects in partnership with cross-functional teams, including R&D, Creative, and International Marketing.
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Passion for purpose: A personal alignment with Melaleuca’s mission of enhancing lives through wellness.
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This role requires relocation to our Global HQ in Idaho Falls, ID (by Yellowstone NP & Jackson Hole) assistance is provided.
