We are looking for an experienced, creative, and highly motivated Social Media & Marketing Manager / Content Creator to oversee marketing for our growing group of cigar lounges, restaurants, and hospitality concepts throughout the Tampa Bay and St. Petersburg area.
This is a hands-on, in-person position.
You will regularly visit our different locations to capture original content, including videos, photos, products, food, cigars, cocktails, staff, customers, events, atmosphere, and behind-the-scenes moments.
We are not looking for someone who simply schedules posts from a desk.
We want someone who can walk into a location, recognize what will make great content, film it, edit it, post it, promote it, and help turn that content into actual customers.
Responsibilities
- Travel between our Tampa, Ybor City, St. Petersburg, and surrounding Tampa Bay locations to create content
- Film high-quality short-form videos and Reels at each location
- Photograph products, food, drinks, cigars, interiors, staff, events and lifestyle content
- Capture the atmosphere and personality of each individual business
- Edit videos for Instagram Reels, TikTok, Facebook and other platforms
- Create engaging content that makes people want to visit our locations
- Manage social media accounts across multiple brands and locations
- Develop weekly and monthly content calendars
- Maintain a consistent posting schedule
- Write captions, promotions and strong calls-to-action
- Post Stories regularly and capture real-time activity at our locations
- Cover special events, product launches, cigar events, dinners, parties and promotions
- Perform daily social media engagement and outreach
- Respond to comments and messages
- Actively engage with potential customers and local audiences
- Identify and reach out to local influencers and content creators
- Build relationships with hotels, concierges, local businesses, restaurants, nightlife venues and community partners
- Coordinate influencer visits and collaborations
- Promote events, memberships, menu items, new products, specials and grand openings
- Develop individual marketing strategies for each location
- Help increase foot traffic, reservations, memberships and customer visits
- Track local trends and competitors
- Monitor analytics, engagement, follower growth and campaign performance
- Identify what content is working and continuously improve our strategy
Content Creation Is a Major Part of This Position
The right candidate should be comfortable picking up a phone or camera and creating content without needing constant direction.
You should be able to look at:
- A new cigar release
- A cocktail being made
- A chef preparing a dish
- A busy Friday night
- A beautiful part of one of our locations
- A customer event
- A new product
- A behind-the-scenes moment
…and immediately recognize how to turn it into engaging social media content.
We Are Looking For Someone Who
- Has 5+ years of experience in social media, digital marketing, content creation or brand marketing
- Has experience managing business social media accounts
- Has strong video creation and editing skills
- Understands Instagram Reels, TikTok, Facebook and short-form video
- Is comfortable appearing at and working from multiple locations throughout Tampa Bay
- Has reliable transportation
- Is comfortable filming in busy restaurants, lounges and hospitality environments
- Has a strong eye for luxury, hospitality and lifestyle content
- Understands lighting, angles, composition and what makes content visually appealing
- Can create polished content quickly
- Understands current social media trends without making the brand look cheap or gimmicky
- Has excellent communication and writing skills
- Is organized enough to manage several businesses simultaneously
- Can work independently and take ownership of results
- Is proactive and constantly brings new ideas
- Understands analytics and can explain what is working and what needs to change
Experience With Any of the Following Is a Major Plus
Hospitality, restaurants, bars, cigar lounges, nightlife, luxury brands, hotels, food photography, product photography, event marketing, influencer marketing or multi-location businesses.
What Success Looks Like
We are not measuring this position simply by how many times you post.
We want to see:
- Better and more professional content
- Consistent content from every location
- Strong follower growth
- Increased engagement and reach
- Increased local brand awareness
- Successful influencer collaborations
- Increased event attendance
- More reservations and inquiries
- Membership growth
- Increased customer traffic
- Stronger visibility throughout Tampa Bay
- Consistent branding across all of our locations
To Apply
Please submit:
- Your resume
- Links to social media accounts or businesses you have personally managed
- Examples of videos/Reels you have personally filmed and edited
- Examples of photography or content you have created
- Examples of accounts you have grown and the results achieved
- A brief explanation of how you would market several hospitality locations throughout Tampa Bay
Pay: From $22.00 per hour
Work Location: In person
