As a Social Media Coordinator, you will be responsible for developing and executing social media strategies to enhance brand visibility, engage with our target audience, and drive business growth. You will manage all social media platforms, create and edit compelling content, monitor analytics, and stay current on the latest trends in social media marketing.
In addition, you will be responsible for setting up and monitoring the performance of both paid and organic social media ads to ensure they align with campaign goals and deliver strong results. Your creativity, strong communication skills, and ability to manage and grow online communities will be essential to your success in this role.
Although your primary role will be as Social Media Coordinator, Love & Make management may also occasionally request you to serve in an instructor capacity for a limited, agreed-upon period. It is important that all Love & Make employees are proficient in teaching workshops and fully understand the role of an instructor. More details of these responsibilities are outlined further in this job description.
This is a part time position
Love & Make is a DIY studio in the Rice Village area in Houston. As a small business, it is important that all of our employees exhibit a friendly demeanor and be open to teaching, entertaining, meeting new people, and socializing. We currently offer candle making, perfume making, reed diffuser, bath bomb and soap making workshops for both adults and children 8+. We offer public, private and corporate events in our studio. We also offer mobile parties and virtual workshops.
Social Media Coordinator
Minimum 1-year related experience
- Proficiency with social media platforms, especially Instagram, TikTok, Facebook, and YouTube
- Passion for social media and proficiency with major social media platforms and social media management tools
- Proficiency in social media best practices and in tailor-fitting content to other platforms is a plus
- Proven graphic design and communication production experience
- Fluently read, speak, write, and understand English; strong writing and grammar skills is a plus
- Proficiency in project management and content strategy
- Proficiency with video and photo editing tools, digital media formats, etc.
- Specific skills in creative editing and translation of content, content repurposing and strategic posting
- Strong visual eye for designing and creating graphics in platforms such as Adobe Creative Suite & Canva; applicable to promo graphics and social media posts
- Ability to understand historical, current, and future trends in the digital content and social media space
- Excellent social listening skills
- Understanding KPI’s and defining them specifically for social media
- Articulate. Excellent copywriting, spelling and grammar skills
- Top-notch oral and verbal communication skills
- Impeccable time management skills with the ability to multitask
- Detail-oriented approach with ability to work under pressure to meet deadlines
- Creative thinker with a growth mindset and ability to take initiative
- Ability to listen, adapt and incorporate feedback
- Outstanding Customer Service Skills
- Must love working with all age groups
- Excellent Communication Skills
- Outgoing personality
- Able to speak to large group of people
- Time Management Skills
- Reliable and Dependable
- Team player
Social Media Coordinator Job Responsibilities:
- Assist in the development and management of social media and influencer marketing strategies
- Execute a results-driven social media strategy
- Develop and curate engaging content for social media platforms
- Create and edit written, video, and photo content
- Attend events and produce live social media content
- Maintain a unified brand voice across different social media channels
- Collaborate with the management team to create a social media calendar
- Monitor competitors’ and adjacent industry social media channels
- Monitor all social media channels for emerging trends and best practices
- Interact with users and respond to messages, inquiries, and comments
- Set up and track the performance of both organic and paid campaigns
- Review analytics and create reports on key performance metrics
- Track customer engagement and SEO to optimize campaign content
- Collaborate with designers or copywriters to provide attractive and informative campaigns
- Manage influencer and affiliate marketing campaigns, including outreach, contracts, deliverables, and reporting
- Track affiliate links and influencer performance to measure conversions and ROI
- Establish and maintain relationships with industry professionals, content creators, and influencers
Platforms this candidate must be familiar with:
- Microsoft Office (Word, Powerpoint)
- Notion
- Google Suite (Docs, Sheets, Drive, etc)
- Google Business Platforms (Ads, Analytics, Tag Manager, etc)
- Meta Business Suite
- Adobe Creative Suite
- Canva
- MailChimp
- Instagram
- TikTok
- Facebook
- Youtube Studio
- LinkedIn
- Pinterest
- Twitter (X)
General Creative Instructor Responsibilities:
- Understanding of our mission and vision
- Supporting our endeavors at all times
- Ambassador of our brand and vendors brand
- Consistently executing all opening & closing procedures/processes
- Following the proper procedures for all workshops
- Checking customers in
- Set up and prepare for upcoming reservations
- Help set up for workshops, organize the tables, set out supplies
- Instruct/guide customers throughout the entire experience, assist with custom scent selection
- Clean up after each session
- Help manage supplies and inventory
- Must be able to work in a fast-paced environment
- Positive attitude and genuine excitement to help guests
- With experience, teach virtual workshops, engaging participants and pacing tasks
- Reliable and available to work days, nights, and weekends and be flexible, as our schedule is based on customers' needs
- Must be able to do physical labor, lifting of supplies usually no more than 50 lbs.
- Must have reliable transportation, cell phone and be willing to travel to mobile events and parties in the Greater Houston area
- Respond to email
- Packing and shipping online orders
- Experienced in troubleshooting or problem-solving customer issues
- Teaching/Instructor experience is not required but is a bonus
Preferred Education and Experience Requirements:
- Bachelor’s degree in marketing or a related field
- Social media management experience (2 years preferred)
- 1-3 years experience with B2C social media marketing and/or content development
- Strong editing skills (Capcut, InShot, other)
- Experience with Google Platforms (Google Ads, Google Analytics, YouTube)
- Experience with Meta Business Manager
- Experience with content creation tools, software, and editing
- Experience using social media content management tools (i.e. Notion, Manychat, Hootsuite, Sprinklr)
- Experience with Microsoft Office
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
*You will be required to sign a non-compete, non-disclosure and social media clause upon being hired
Job Type: Part-time
Pay: $16.00 - $21.00 per hour
Benefits:
- Employee discount
- Paid time off
Experience:
- Social media management: 1 year (Preferred)
Work Location: Hybrid remote in Houston, TX 77005
