Digital Marketing & Lead Generation Specialist
About Bedrock Digital
Bedrock Digital is a growing full-service digital marketing agency helping businesses increase visibility, generate leads, and grow through web design, advertising, SEO, social media, content creation, and marketing technology.
We are seeking a proactive and results-driven Digital Marketing & Lead Generation Specialist to support our internal marketing initiatives, strengthen our sales pipeline, and help execute campaigns across multiple digital channels.
Position Overview
This role will help plan, execute, and optimize Bedrock Digital’s internal marketing and lead-generation efforts.
The ideal candidate has experience with digital marketing, email marketing, website management, campaign execution, copywriting, and lead management. This person should be comfortable taking ownership of projects, working with multiple departments, and using performance data to improve results.
This is not an entry-level position.
Key Responsibilities
- Support and manage internal digital marketing and lead-generation initiatives.
- Help develop campaigns that generate qualified business opportunities.
- Create and manage email marketing campaigns, newsletters, and follow-up sequences.
- Research target audiences, industries, competitors, and market opportunities.
- Create persuasive marketing copy for emails, landing pages, websites, and campaigns.
- Build and update landing pages using WordPress and Elementor.
- Maintain website content, forms, calls to action, case studies, and campaign pages.
- Support lead-nurturing and marketing-automation initiatives.
- Maintain accurate lead and campaign information within the company CRM.
- Coordinate with sales and appointment-setting teams to support lead follow-up.
- Assist with campaign briefs, promotional materials, lead magnets, and marketing assets.
- Work with graphic designers, developers, videographers, and other marketing team members.
- Review marketing campaigns for accuracy, brand consistency, and quality.
- Track campaign performance and prepare recurring reports.
- Identify opportunities to improve lead quality, engagement, and conversion rates.
- Use AI and marketing technology to improve productivity and campaign execution.
- Help document internal marketing processes and maintain campaign calendars.
- Support additional marketing projects as the company continues to grow.
Required Qualifications
- At least two years of experience in digital marketing, lead generation, email marketing, marketing coordination, or a related position.
- Working knowledge of WordPress and Elementor.
- Experience creating or managing email marketing campaigns and sequences.
- Strong copywriting and written communication skills.
- Experience creating or updating landing pages and website content.
- Familiarity with CRM systems and lead-management processes.
- Strong research, organizational, and project-management skills.
- Ability to analyze campaign data and recommend improvements.
- Comfortable managing multiple campaigns and deadlines.
- Strong attention to detail.
- Ability to work independently and take ownership of assigned projects.
- Proactive, dependable, resourceful, and results-oriented.
Bilingual English and Spanish communication skills are preferred.
Nice-to-Have Experience
Familiarity with any of the following is a plus, but not required:
- Lemlist
- Apollo
- ZoomInfo
- WordPress
- Elementor
- Email marketing and automation platforms
- ChatGPT
- Claude
- Gemini
- Figma
- Canva
- CRM platforms
- Google Analytics
- Google Search Console
- Basic SEO
- A/B testing
- Landing-page optimization
- Google Ads or Meta Ads
- Zapier or similar automation tools
Performance Expectations
Success in this role will be evaluated based on:
- Qualified opportunities generated
- Campaign execution and consistency
- Email marketing performance
- Lead quality and engagement
- Landing-page and website performance
- CRM accuracy and organization
- Completion of assigned marketing projects
- Quality and timeliness of deliverables
- Contribution to Bedrock Digital’s overall sales pipeline
Compensation and Benefits
Bedrock Digital offers:
- Competitive compensation
- Performance-based incentives
- Opportunities for continued training and professional development
- Access to modern marketing and AI tools
- Career advancement opportunities
- A collaborative and fast-paced work environment
Ideal Candidate
The ideal candidate is a well-rounded digital marketer who can combine creativity, technology, organization, and performance data to produce measurable results.
You are comfortable managing campaigns, writing marketing content, updating websites, learning new platforms, and working closely with sales and creative teams. You take initiative, communicate clearly, and understand the importance of consistent execution.
How to Apply
Please submit your résumé and a brief explanation of your experience in digital marketing and lead generation.
Applicants should be prepared to discuss:
- Previous digital marketing campaigns they have supported or managed
- Their experience with WordPress and Elementor
- Email marketing or newsletter campaigns they have created
- CRM and marketing platforms they have used
- Examples of measurable marketing results
Join Bedrock Digital and help support the campaigns and systems driving our continued growth.
Pay: $16.00 - $20.00 per hour
Work Location: In person
