Healthcare Growth Strategy Consultant (Behavioral Health)
Contract | Project-Based | Remote | Potential for Ongoing Engagement
About Lucid Behavioral Health
Lucid Behavioral Health is a rapidly growing outpatient psychiatric practice based in Santa Clara, California. We provide comprehensive psychiatric care for children, adolescents, and adults, with services including psychiatric evaluations, medication management, ADHD assessment, and treatment-resistant depression care.
As we continue to grow, we're looking for an experienced healthcare strategist to help design the foundation of our community outreach and referral program.
This is not a sales role.
This is not a provider liaison role.
We're looking for someone who enjoys solving complex growth problems, building systems, and creating scalable strategies.
The Project
Your objective will be to design Lucid's provider referral and community outreach strategy for Northern California, with an initial focus on Santa Clara County and the greater Bay Area.
You'll work directly with the founder to create the systems, processes, and strategic roadmap that will guide our future community outreach efforts.
The goal is to create an operating system that can be executed by our field outreach team.
Responsibilities
Design a comprehensive referral growth strategy, including:
Market analysis of Northern California behavioral health referral landscape
Identification and prioritization of high-value referral sources
Geographic market segmentation
Community partnership strategy
Provider relationship strategy
Referral pipeline design
CRM structure and workflow
KPI dashboard and reporting framework
Community outreach playbook
Referral source segmentation
Competitor analysis
30/60/90-day implementation roadmap
Long-term growth recommendations
Deliverables
The final project should include:
Strategic Referral Database
Develop a prioritized database of high-value referral organizations, including physician groups, therapists, psychologists, hospitals, IOPs, PHPs, schools, universities, community behavioral health organizations, OB/GYNs, pediatricians, neurologists, and other relevant referral partners.
Community Growth Strategy
Provide a written strategic plan describing:
Which referral sources should be prioritized
Why they should be prioritized
Geographic expansion recommendations
Referral messaging recommendations
Community partnership opportunities
Differentiation strategy
Long-term growth opportunities
CRM & Outreach System
Design a CRM workflow including:
Relationship stages
Required data fields
Follow-up cadence
Reporting structure
Referral tracking
Field Outreach Playbook
Develop a practical playbook that a community outreach representative can execute, including:
Weekly priorities
Visit objectives
Suggested messaging
Information to collect
Follow-up workflow
KPIs
Executive Summary
Provide clear recommendations on where Lucid should invest its community outreach efforts over the next 12 months.
Ideal Background
We're looking for someone with experience in one or more of the following:
Healthcare strategy
Physician relations
Provider relations
Healthcare consulting
Practice development
Business development within healthcare
Multi-site medical practice growth
Healthcare market analysis
Healthcare operations
Behavioral health experience is helpful but not required.
Ideal Candidate
You're someone who enjoys answering questions like:
Which organizations should we target first?
How should we prioritize limited outreach resources?
How should we differentiate ourselves from larger competitors?
What KPIs actually predict referral growth?
How should community outreach evolve as the practice expands?
You enjoy building systems that other people execute.
Engagement
Project-based consulting engagement.
Potential to evolve into an ongoing strategic consulting relationship as Lucid grows.
Please include:
Relevant experience
Examples of similar projects
Resume
Brief description of how you would approach this engagement.
Please include your proposed consulting fee or hourly rate for this type of engagement, along with examples of similar strategic projects you've completed.
Work Location: Remote
