Title: General Manager
Reporting to: Director, Culinary & Retail Operations.
Industry: Fast-Casual Restaurant
Location: New York, New York
Compensation Plan: starting $60,000 - $85,000 + 100% benefit coverage (see page 6 for full details) + access to a large mentor network. Keep reading to learn more.
Start Date: Immediate.
Overview
Thank you for considering applying for our General Manager (GM) role. We argue that our GM’s are the most important individuals in our entire company. Why wouldn’t they be? After all, they manage our people (Team Members), product and profit. With this in mind, we believe that we must create a platform where our GM’s can thrive inside, and outside, of the organization.
Our recruiting process is likely different from any other process you’ve experienced before - even this job description will read differently.This is a testament to how we want to operate; doing things that are progressive, fun, and, we think, better.
We’re a fast growing company. We’re on track to open five corporate locations in our first 18 months of operation during a global pandemic, which is a very uncommon accomplishment in our industry. We’ll enter the US market in 2023 and continue to grow from there to embark on our vision to have the world celebrate the flavours and culture of Peru.
IMPORTANT:
We strongly encourage you to watch the videos listed below, as it describes the company we’re trying to build and may preemptively answer many of your questions.
While watching the videos, continuously ask yourself,
“Does this company excite me?”
If yes, then continue reading with enthusiasm. We think we’re building something great for you, but we have recognized that we may not be for everyone.
● About the culture (18 mins)
https://share.vidyard.com/watch/KNPTYywbpzkMVEaR8JBqZJ
● About the brand (3 mins)
https://share.vidyard.com/watch/o1Y8rQs2WvxPrcnvvgzVFd
● About the menu (4 mins)
https://share.vidyard.com/watch/m8uTciFYa4ucR7BMc73X8F
What is Brasa Peruvian Kitchen?
Nike popularized running shoes. Starbucks did the same with Italian coffee. We want to become the brand that’s synonymous with the flavours and culture of Peru.
Brasa Peruvian Kitchen is a fast-casual restaurant serving everyday foods like salads and warm bowls with real Peruvian flavours.
Our goals are ambitious and we’re building an employee-first company culture.
Our goal is to open 100 locations by 2027/8 and we need you to help us get there.
As we grow, we expect that you will grow into more senior positions within our company
Our Vision (What’s Our Work): To introduce the world to the flavours of Peru and the country’s majestic culture.
Our Mission (Why Do We Work): To build a company that the world needs more of. One where everyday people are empowered to make great money, achieve career growth, and help close the income inequality gap.
Our Values (How We Work):
● Employee Obsessed
● Continuous Candor
● Experience- Driven
● Cost Conscious and Risk Tolerate
● Grit and Speed
● Performance and Responsibility
● Infinite Learners and Curiosity
● Only the Paranoid Survive
● Leading Without a Title
● Build the Best Teams to Win
● Hospitality Mindset
How We’re Different
● We donate $10,000 for every store that we open to Cuso International (a Ottawa-based not-for-profit), who deploy the funds to urban farming projects in Peru and help reduce food insecurity in the country.
● General Managers have unlimited vacation. Take six weeks if you like, we trust that you have groomed a great supporting team and that your P&L’s will look great in your absence. With this being said, our leaders know not to take a vacation when we’re opening a new store or while other supporting team members of theirs have already confirmed a vacation. Treat our business fairly and we will do the same to you. Simple.
● Our head office team does all recruiting and interviewing of Team Members at our retail locations. We have done this so General Managers primary focus can be on operating the store.
● Every General Manager will have a Product Manager and Culture Manager on their respective teams to aid the management of the stores.
● We will review compensation every three months. This is a proactive approach to a topic that most companies shy away from. Our training program will include a module that educates you on how to successfully ask for a raise at Brasa (or anywhere, really).
● Our starting income (another phrase for minimum wage) for Team Members starts at $21/hour. We believe there are two types of companies: ones that try to pay their employees less and ones that try to pay them more. We’ll be the latter. This higher wage will help us recruit high calibre people to join our team.
● Every employee is immediately enrolled in our benefits program. You don’t have to wait for the probationary period to end.
● We don’t believe in paying bonuses when a company achieves a goal that is often paid months later. Instead, we’re going to give higher hourly wages and salaries from day one, and hire ambitious team members who have enough pride to always want to achieve their goals. Plus, we think this is better for you when dealing with lenders like a bank (they don’t care about potential bonuses or commissions).
● Our goal is to hear you say “I’ve never worked in a company like Brasa before.” We’re very genuine about this goal and it’s not just a platitude.
The Traits and Behaviours
Below is a description of the type of people we’re looking to work closely with:
● You can work fast. Brasa is a fast paced environment.
● A genuine desire to work in a restaurant environment and learn about the industry to advance your own career.
● Someone can share feedback with you directly, yet respectfully, and you won’t be offended because you know the feedback is coming from a good place.
● You have a non-work related hobby or interest that lights you up when describing it.
● You’re calm.
● Kind & uplifting. We will never hire cruel people.
● Incredible work ethic.
● You’re obsessed with your own education.
● Curious to learn from other industries and professionals.
● You have a plan for yourself which includes big goals and dreams.
REQUIRED SKILLS, QUALIFICATIONS, AND EXPERIENCE
Our General Manager will inherently possess and model the following behaviours in the workplace:
● Has a strong sense of personal responsibility and pride over their work.
● Thrives in a fast-paced work environment and is able to think critically.
● Confidently takes ownership over situations where assistance is required.
● Has a natural ability to do what’s best for the company, always.
● An ambitious team player, driven by the achievement of goals and targets.
● A kind and fair leader who has an unwavering moral compass.
● Proven track record of managing a P&L and driving sales at a retail location.
● Fuels the workplace culture and goes above and beyond for every team member and guest.
● Passionate about operating more efficiently in a cost-effective manner.
● Self-motivated with a positive and professional approach to management.
● Minimum three years of experience working in hospitality or fast-casual restaurant environments.
● Experience in store openings and program management.
● Impeccable organizational and project management skills.
● Ability to work flexible hours, including weekends, mornings and evenings.
● Proven track record of leading teams of varying sizes.
● The desire and ability to lead teams and develop and execute plans.
● Excellent verbal and written communication skills.
● Extremely punctual and reliable.
● Personal commitment to self-improvement and development.
● Proficient in Microsoft Word, Excel, Gmail Products (ex. Google Docs, Calendar) and other industry softwares.
● Good knowledge in restaurant specific softwares ie: Toast, R365, Push etc…
SIX CORE RESPONSIBILITIES OF THE GENERAL MANAGER
CORE RESPONSIBILITY #1: In-Store Leadership and Guest Experience
Your leadership at our retail stores is paramount to our success.
● Possessing an engaged on-floor presence and role model standards in dress code and operating practices.
● Coaching team members and management on a daily basis, leading daily briefing, and driving the energy of the team.
● Regularly circulating stores to ensure proper organization and cleanliness.
● Overseeing team members’ performance, KPI’s, attendance, comments and concerns.
● Along with our People Operations Manager, overseeing and managing the team member offboarding and termination process.
● Continuous reviews of Team Member performance.
● Attend weekly management meetings and other performance related meetings.
● Assisting in onboarding new team members
● Assisting in celebratory moments for high-performing team members and guest experiences.
● Assisting in developing and maintaining our customer experience strategies, such as our Micro Customer Experience gifting program.
CORE RESPONSIBILITY #2: New Store Openings
Our General Manager will play a leading role in new store openings. This responsibility will include, but will not be limited to:
● Working collaboratively with the project manager, VP Strategic Sourcing and Product Experience and general contractor.
● Maintaining opening/closing checklists and supervising the team to ensure all items are completed daily.
● Working with our product suppliers to ensure the new store has been effectively integrated into our supply chain.
● Assisting in coordinating marketing assets for the grand opening.
● Developing and maintaining our New Store Opening Playbook
● Leading new team member onboarding training
● Being present onsite, full-time for the first 30-60 days
CORE RESPONSIBILITY #3: Facility and Equipment Leader
In collaboration with our VP Strategic Sourcing and Product Experience, our General Manager will be responsible for maintaining, selecting and ordering all of our kitchen equipment and assets. This responsibility will include, but will not be limited to:
● Maintaining strong relationships with all of our suppliers and vendors.
● Internal contact for health inspector, WSIB, Fire Inspector and Municipal Inspectors.
● Being the single point of accountability (SPA) for all equipment repairs and maintenance using ResQ.
● Regularly auditing our facilities and equipment to find cost savings, service before warranties expire and maintain equipment in good shape.
CORE RESPONSIBILITY #4: Food and Labour Cost Management
The General Manager will be the single point of accountability in maintaining our food and labour cost key performance indicators (KPI’s). This responsibility will include, but will not be limited to:
● Weekly, monthly, and quarterly monitoring of our food and labour costs.
● Working closely with our finance leader in strengthening our performance and profit margins.
● Developing and managing our loss prevention and theft programs.
● Monitoring and developing waste improvement plans and systems.
● Developing and maintaining weekly employee schedules across all stores, adhering to our labour budget while simultaneously delivering an excellent customer experience.
● Setting and monitoring par levels according to store volume.
● Being careful not to over-order but also to not run-out of items
● Ensuring that all food and labour costs are accurately recorded within our software programs across all stores.
CORE RESPONSIBILITY #5: Product and Quality Assurance
Brasa Peruvian Kitchen will not achieve its potential if we don’t have a tactitional approach to product quality. Our focus on product quality is priority number one. This responsibility will include, but will not be limited to:
● Inspecting what you expect.Spot checking to ensure product quality is being adhered to.
● Providing coaching to Team Members and other managers to ensure product quality is managed daily.
● Creating, managing and auditing all of our food safety protocols.
● Assisting in management of our mystery shopping program and customer interviews.
● Developing and conducting quarterly product quality audits.
CORE RESPONSIBILITY #6: Management of KPI’s, Playbooks and Software
In order to effectively open 100 stores before 2027,[1] our systems and processes will be carefully documented and act as roadmaps to scale our business. This responsibility will include, but will not be limited to:
● Adhering to our playbooks for all systems and processes.
● Manage your stores Net Promoter Score (NPS)[2] , Google Reviews, Team Member feedback, and other KPI’s related to guests and Team Members.
● Bring forth ideas on how to optimize and improve all playbooks.
● Along with our People Operations Manager, manage Team Members schedules, payroll, and benefits questions.
● Engage within internal software such as Slack and Net Promoter Score.
● Good knowledge in restaurant specific softwares ie: Toast, R365, Push etc…
CORE RESPONSIBILITY #7: Local sales and Community outreach
● Proactively identify and build relationships with local businesses, gyms, studios, fire stations, police departments, schools, and community organizations.
● Conduct weekly outreach (in-person or by phone/email) to promote Brasa’s catering, group orders, and corporate meal programs.
● Distribute sampling kits or complimentary tastings to targeted high-potential partners to drive awareness and trial.
● Maintain a local sales pipeline and track outreach, follow-ups, and conversions.
● Collaborate with the marketing department to secure promotional materials (flyers, QR codes, catering brochures) for community distribution.
● Organize and attend local events, pop-ups, or vendor fairs to increase brand visibility.
● Establish recurring catering partnerships with nearby offices, gyms, medical clinics, and community organizations.
● Monitor and analyze community outreach results to identify opportunities for improvement and growth.
● Represent Brasa in the neighbourhood as a brand ambassador, ensuring strong local presence and engagement.
● Work closely with the operations team to ensure seamless execution of catering orders initiated through local sales efforts.
If you’re ready to apply then please complete the application process by clicking here: https://form.typeform.com/to/K1SZYjwE
This should only take you 10-15 minutes.
Job Type: Full-time
Benefits:
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
Job Type: Full-time
Pay: $60,000.00 - $85,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
Work Location: In person
