Overview
Are you passionate about driving impactful digital marketing strategies that elevate brand presence and accelerate growth? We are seeking an energetic and detail-oriented Digital Marketing Manager to lead our online marketing initiatives. In this role, you will craft innovative campaigns, optimize digital channels, funnels, and analyze performance metrics to ensure maximum engagement and ROI. Join us to shape compelling digital experiences that resonate with audiences worldwide and propel our brand forward with enthusiasm and precision.
Responsibilities
- Develop, implement, and oversee comprehensive digital marketing campaigns across platforms including social media, search engines, email, and display advertising.
- Manage paid search marketing efforts utilizing tools such as Google Ads, Google AdWords, and Facebook Advertising to maximize reach and conversions.
- Conduct keyword research and SEO audits using SEO tools to enhance organic visibility and improve website rankings.
- Optimize website content and landing pages through conversion optimization techniques to boost user engagement and lead generation.
- Utilize analytics platforms like Google Analytics, Web analytics reporting, and Google Tag Manager to monitor campaign performance, generate insights, and refine strategies.
- Coordinate content creation efforts including copywriting, graphic design with Adobe Creative Suite or Adobe Photoshop, and content management system (CMS) updates on platforms like WordPress.
- Manage social media advertising campaigns across channels such as Facebook, Instagram, LinkedIn, and Twitter while maintaining social media management best practices.
- Implement marketing automation workflows to nurture leads effectively through email marketing campaigns and targeted messaging.
- Collaborate with cross-functional teams on website management tasks involving HTML, CSS, JavaScript, SQL for technical proficiency in web development projects.
- Track key performance indicators (KPIs) related to e-commerce sales, paid search marketing effectiveness, website traffic growth, and campaign ROI to inform continuous improvement efforts.
Requirements
- Proven experience in digital marketing with a strong understanding of SEM (Search Engine Marketing), SEO (Search Engine Optimization), social media marketing, and performance marketing strategies.
- Proficiency with SEO tools for keyword research, site audits, and backlink analysis; experience with Google Ads, Google Analytics, Google Tag Manager; familiarity with website management systems such as WordPress or similar CMS platforms.
- Technical skills including HTML, CSS, JavaScript, SQL for website optimization and tracking setup.
- Strong graphic design skills using Adobe Creative Suite or Adobe Photoshop for content creation purposes.
- Demonstrated ability to manage multiple campaigns simultaneously while meeting deadlines in a fast-paced environment.
- Excellent copywriting skills combined with a keen eye for detail in content management systems.
- Experience executing social media advertising campaigns on platforms like Facebook Advertising or other social media channels.
- Knowledge of email marketing tools and automation platforms for nurturing leads effectively.
- Ability to analyze web analytics data to generate actionable insights that improve campaign performance.
- Familiarity with B2B marketing strategies and e-commerce platforms is a plus.
Join us as a Digital Marketing Manager if you're eager to lead innovative digital initiatives that make a measurable difference! We are committed to fostering an inclusive environment where your skills can thrive while delivering impactful results across all digital channels.
Pay: From $35.00 per hour
Work Location: In person
