Job Title: Senior Living Sales and Admissions Director
Reports To: Executive Director / Administrator
Position Summary
The Senior Living Sales and Admissions Director is responsible for driving census growth through proactive lead generation, relationship development, and full-cycle sales execution. This role operates with a high level of autonomy and accountability, cultivating referral pipelines, working directly with placement agencies, and converting qualified prospects into move-ins.
The position owns the entire sales lifecycle—from market outreach and prospecting through assessment coordination, tour conversion, and closing—while aligning with operational and clinical teams to ensure appropriate admissions and sustained occupancy performance.
Key Responsibilities
Revenue & Census Development
- Execute a results-driven sales strategy designed to achieve and maintain targeted occupancy levels.
- Manage the complete sales cycle: lead sourcing, qualification, discovery, tour execution, follow-up, objection management, and closing.
- Develop consistent referral flow through direct outreach, relationship management, and strategic partnerships.
- Work independently in the field to identify opportunities, build pipelines, and drive conversions.
Professional Referral & Placement Agency Management
- Build and maintain productive relationships with placement agencies, hospital discharge planners, case managers, social workers, physicians, and rehabilitation partners.
- Serve as the primary liaison to external referral sources to ensure consistent communication, responsiveness, and trust.
- Conduct regular in-person visits, presentations, and case reviews to position the community as a preferred provider.
- Track and manage referral partner performance and strengthen high-producing relationships.
Prospecting & Market Development
- Generate new business through cold calling, networking, targeted outreach, and community engagement.
- Identify underserved referral channels and implement strategies to penetrate those markets.
- Analyze local competition, pricing, and service offerings to refine positioning and increase capture rate.
- Maintain an active presence in the healthcare continuum to ensure continuous visibility.
Tours, Discovery & Conversion
- Lead consultative tours focused on needs-based selling rather than hospitality-driven presentations.
- Conduct thorough discovery to understand clinical appropriateness, financial qualifications, and decision drivers.
- Develop individualized value propositions that align services with prospect needs.
- Maintain disciplined follow-up cadence to move prospects through the decision process.
Assessment Coordination & Admission Readiness
- Coordinate and participate in resident assessments conducted in homes, hospitals, physician offices, or rehabilitation settings.
- Collaborate with clinical leadership to confirm service fit and admission appropriateness.
- Facilitate seamless transition from prospect to resident by aligning internal teams and managing expectations.
Sales Process Management & Accountability
- Maintain accurate documentation, tracking all leads, activities, and conversion metrics.
- Manage pipeline reporting, forecasting, and weekly sales performance reviews.
- Monitor lead-to-move-in ratios and adjust tactics to improve close rates.
- Ensure timely completion of all admission documentation in compliance with regulatory standards.
Internal Collaboration
- Partner with Executive Director and clinical team to align sales activity with operational capacity and resident care needs.
- Provide market intelligence to leadership to inform pricing, programming, and service development.
- Support smooth move-in coordination to ensure positive first impressions and retention.
Qualifications
Education:
Bachelor’s degree in Business, Healthcare Administration, Marketing, or related field preferred but not required.
Experience:
- 3–5+ years of proven sales experience, preferably in senior living, healthcare, post-acute care, or related service industries.
- Demonstrated success managing a full sales cycle and meeting or exceeding revenue or occupancy targets.
- Experience working with professional referral sources and placement agencies strongly preferred.
Core Competencies:
- Strong business development acumen with a hunter mentality.
- Ability to work independently while managing multiple external relationships.
- Consultative selling, negotiation, and closing skills.
- Excellent organizational discipline and pipeline management.
- Professional communication and presentation abilities across clinical and non-clinical audiences.
Licensure & Requirements
- Valid driver’s license with reliable transportation required for daily local travel.
Work Environment
This is a field-driven sales role requiring regular travel to hospitals, rehabilitation centers, medical offices, community partners, and prospect residences, in addition to time spent within the community. Evening or weekend availability may be necessary to accommodate prospect needs and referral partner schedules.
Physical Requirements
- Ability to travel locally on a frequent basis.
- Ability to stand and walk during tours, meetings, and external visits.
- Occasional lifting up to 25 lbs.
- Ability to sit for for meetings for stretches of time not
Equal Opportunity Employer (EOE)
We are an Equal Opportunity Employer and are committed to creating an inclusive and respectful workplace environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable federal, state, or local law.
Job Type: Full-time
Pay: From $70,000.00 per year
Benefits:
Work Location: In person
