Overview:
AARP Foundation is the nation's leading organization serving the 39 million older adults living in poverty or one life event away from slipping into it. Our mission is to strengthen financial resilience for and with older adults by empowering individuals and improving systems. We do this by creating pathways to quality employment, removing barriers to benefits, and promoting equitable access to essential goods and services. To learn more, visit aarpfoundation.org or follow @AARPFoundation on social media.
The Marketing Manager (2 positions available) leads the development and execution of integrated marketing and communications strategies and campaigns that contribute to organizational goals for our work supporting older adults with low income. This role drives the creation of marketing plans, content, and collateral aligned with business priorities, writing strong copy for print and digital materials, and ensuring consistency with overall brand and marketing strategies.
Partners with Volunteer Program, Financial Wellbeing, Development, and Grants teams to strengthen audience engagement, guide messaging, and advance business objectives. Oversees project workflows and implementation while identifying opportunities to streamline processes and improve efficiency. Tracks and evaluates campaign performance, using data and insights to inform and refine strategies in response to evolving needs and priorities.
Responsibilities:
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Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights. Assists with planning, creation, and execution of various strategic marketing communications.
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Consults and collaborates with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals.
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Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
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Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessary. Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned.
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Observes, reviews, and measures the campaign outcomes, proactively elevating lessons learned to key stakeholders.
Qualifications:
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5+ years of experience leading and executing integrated, multi-channel marketing campaigns across email, content, direct mail, print, social media, digital advertising, and other marketing channels.
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Strong project management skills, with experience using project management platforms such as Asana, Monday.com, Basecamp, or similar tools to manage timelines, workflows, and deliverables.
- Strong analytical and data-driven mindset, with experience measuring campaign performance, interpreting marketing metrics, and using insights to optimize campaign strategy and execution.
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Excellent interpersonal and stakeholder management skills, with the ability to build relationships, collaborate effectively across teams, and manage stakeholder expectations.
- Proven ability to manage multiple concurrent projects, balancing competing priorities while meeting deadlines and incorporating feedback from cross-functional partners.
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Exceptional attention to detail, with experience reviewing marketing content for accuracy, quality, brand consistency, and regulatory or organizational compliance.
- Experience working within established brand standards, ensuring consistency in messaging, visual identity, and customer experience across all marketing materials.
- Working knowledge of creative and marketing technology platforms, including Canva, Salesforce Marketing Cloud, Mailchimp, or similar email marketing and digital asset management tools.
AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
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Regular and reliable job attendance
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Effective verbal and written communication skills
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Exhibit respect and understanding of others to maintain professional relationships
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Independent judgement in evaluation options to make sound decisions
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In office/open office environment with the ability to work effectively surrounded by moderate noise
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
