Company Description
We are a marketing company dedicated to providing exceptional customer service and fostering strong client relationships, ultimately driving success for their businesses. Our approach centers on creating a positive and collaborative environment that ensures client satisfaction and growth.
Our Purpose: Drive exponential growth for our clients through powerful marketing campaigns.
Department Description
The Digital Marketing Department is for creating and maintaining client relationships through outstanding customer service and effective marketing campaigns, leading to increased business for our clients. This department implements and optimizes campaigns for our clients that help produce the volume of quality leads necessary for their success. Although basic strategies exist for most of the brands we work with, it takes work to optimize the campaigns for their local areas and needs. A Campaign Coordinator plays an important role in maintaining campaign health, identifying optimization opportunities, and ensuring campaigns are running efficiently according to established key performance indicators (KPIs).
Job Description
Campaign Coordinators are responsible for the technical execution, monitoring, and optimization of digital advertising campaigns across platforms such as Google Ads and Meta Ads. Launching effective marketing campaigns that lead to increased business for clients.
This position is primarily focused on hands-on campaign management and performance optimization. The role works internally with marketing and strategy teams and does not manage client relationships or conduct direct client communications.
The Campaign Coordinator performs the following tasks:
- Launch and optimize digital advertising campaigns across platforms such as Google Ads and Meta Ads based on approved strategies.
- Collaborate with the Creative/Strategy Department to create marketing campaigns and strategies that align with brand guidelines.
- Monitor campaign performance metrics and adjust based on established KPI thresholds.
- Utilize the REACH platform to regularly and accurately record campaign activity, updates, and performance insights.
- Using the Campaigns Report, complete campaign checks regularly and make necessary optimizations to campaigns to ensure they are running smoothly and producing leads.
- Read, understand, learn, and apply the brand guidelines and REACH Agency’s internal process materials.
Primary Job Product
- Optimized, high-performing digital marketing advertising campaigns that generate consistent lead flow and support client retention
Secondary Job Products
- Accurate campaign tracking and reporting within internal systems
- All marketing tasks completed on time and on budget
- Campaign issues identified and resolved in a timely manner
The Person for the Job
Campaign Coordinators understand that they play an important role at Reach Agency in supporting the performance of client marketing campaigns. They are hardworking, detail-oriented, analytical thinkers who enjoy working with digital advertising platforms and data.
They work well with other team members to bring these campaigns to fruition. They demonstrate strong organizational skills and are capable of managing multiple campaigns while maintaining accuracy and attention to detail.
They are proactive in identifying opportunities to improve campaign performance and take the initiative to troubleshoot and resolve issues as they arise.
Qualifications
- Excellent ability to work in a detail-oriented and organized manner.
- Excellent teamwork ability and proven ability to coordinate with multiple teams, collaborate with peers and leaders to resolve challenges.
- Excellent written and verbal communication skills for internal collaboration, documentation, and reporting
- Familiarity with Google and Meta Ads platforms is a plus
General Job Requirements
The employee must be able to operate a computer. The job requires familiarity with computer use, including word processing, email, G-Suite, web browsing, use of cloud-based and locally-installed applications, and learning to use new applications.
As part of this job, the employee frequently sits and interacts through talking or listening. They may also need to stand, walk, and use their hands for various tasks. The employee must be able to occasionally lift and move up to 10 pounds.
Strong spoken and written English skills are required for this role to ensure effective communication with team members.
The above job description is not an all-inclusive list of duties and standards of the position. Employees in this role also follow any other instructions and perform any other related duties as assigned by their supervisor.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties of this job.
Compensation: $19/hr - $20/hr
As part of our hiring process, candidates may be invited to complete a brief, job-related assessment to help evaluate relevant skills.
Job Type: Full-time
Pay: $39,520.00 - $41,600.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Ability to Relocate:
- Santa Ana, CA 92701: Relocate before starting work (Required)
Work Location: In person
