Job Summary
This position is a Digital PR & Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and answer-engine discoverability, while also executing LinkedIn Ads and standing up other high-value B2B digital platforms as they emerge. This is a hands-on execution role.
Duties and Responsibilities
Earned Media & Digital PR
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Execute digital PR campaigns: pitch and land mentions, features, and citations in trade press and industry publications.
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Drive third-party advocacy and brand mentions on the platforms where others discuss the company, including industry forums and community spaces.
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Build andmaintainentity consistency across the third-party sources that AI answer engines cite (AEO and GEO).
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Manage reviews and onlinereputationacross G2, Capterra, Google, and industry directories.
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Build relationships with industry voices, analysts, and communities relevant to 3PL.
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Leverage PRNewswire distribution and extend beyond it into genuine earned coverage.
LinkedIn Ads & Paid Execution
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Execute LinkedIn Ads end to end: build, launch,optimize, and pace campaigns (audience targeting, budgets, bidding).
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Set up conversion tracking and align paid activity to pipeline goals, coordinating with marketing operations andcreativefor assets.
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Test and iterate on targetingand adcreative;report performance against pipeline.
Emerging Platform Execution
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Identify, pilot, and execute on new digital platforms that prove beneficial to B2B as the landscape evolves (new ad networks, communities,AIand answer platforms).
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Stand up tests, measure results, and scale what works.
Strategy & Industry Fit
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Apply AEO and GEO understanding specific to the 3PL industry: which sources get cited, entity consistency, and the weight of third-party signals.
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Maintain ICP alignment across earned and paid efforts.
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Monitorcompetitorearned presence and share of voice.
Tooling & AI
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Proficiencywith LinkedIn Campaign Manager.
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Use social listening and monitoring tools (for exampleBrandwatch, Mention, Google Alerts, nativeplatform search).
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Use AI tools to accelerate research, monitoring, and outreach while keeping engagement authentic.
Soft Skills
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Strong relationship builder and communicator.
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Hands-on executor who ships work rather than only planning or analyzing.
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Commit to learning the Revenue Engine go-to-market book as the foundation for the role.
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Highly organized across many platforms and conversations.
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Self-directed and willing to learn freight andlogisticsnuances.
Shared Expectations
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B2B experiencerequired.
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Collaborative approach with 20%-40% on-site presence.
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High agency and ownership of outcomes.
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Strong understanding of how earned and paid efforts feed HubSpot reporting and pipeline.
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AI-literate with disciplined QA processes.
