Job Title: Social Media Manager
Years of Experience: 2 years
Reports To: Director of Marketing
Responsibilities:
Assigned Social Media Channel Strategy & Ownership:
- Own the end-to-end strategy, execution, and performance of assigned social media channels (e.g., TikTok, TikTok Bulletin, Threads, X, Instagram Stories, Instagram Broadcast Channel, YouTube), with the understanding that channel ownership may evolve based on business needs, team structure, and campaign priorities.
- Develop and execute platform-specific strategies for assigned channels, including content direction, posting cadence, audience targeting, trend integration, and performance optimization.
- Collaborate closely with the Director of Marketing to ensure channel strategies ladder up into the broader social ecosystem and marketing calendar.
- Translate broader brand, marketing, and campaign objectives into channel-level strategies that drive awareness, engagement, and growth.
- Serve as the primary point of accountability for the health and performance of assigned channels, ensuring alignment with overall brand voice, content pillars, and business goals.
- Proactively identify opportunities to test new formats, features, and trends within assigned platforms to drive innovation and stay ahead of platform changes.
- Continuously evaluate channel performance and make data-informed strategic adjustments to content approach, timing, and creative direction.
Content Creation and Management:
- Act as an on-camera content creator and a primary face of the brand, appearing in short-form video, Reels, Stories, and live content across platforms.
- Comfortably present, host, and represent the brand on camera, bringing energy and authenticity that builds audience connection and trust.
- Develop original content concepts that feature yourself as on-screen talent, from ideation through filming and editing, in line with brand voice and campaign goals.
- Conceptualize, create, and curate engaging content (including graphics, videos, photos and copy) for social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
- Craft engaging and compelling captions tailored to each social media platform and audience demographic, ensuring alignment with brand voice, tone, and target audience messaging strategies.
- Maintain content calendars to ensure consistent and timely posting, incorporating relevant themes, marketing objectives, social media objectives, holidays, and events.
- Plan, organize, attend and direct dedicated social media/ marketing shoots for content curation.
- Attend events to produce real-time social media content.
- Coordinate and assign dedicated social media content deliverables to corresponding individuals and their team, ensuring all tasks are completed on time and meet quality standards.
- Create social media content in Canva that adheres to brand guidelines and regulatory requirements, ensuring consistency and compliance across all platforms.
Community Engagement and Customer Support:
- Engage with followers by responding to comments, messages, and inquiries promptly and professionally, utilizing social media management tools (e.g., Sprout Social) and native social media platforms to ensure consistent, on-brand community interaction across all channels.
- Foster positive relationships with our online community, influencers, and brand advocates to amplify reach and advocacy.
- Monitor social media channels for brand mentions, feedback, and sentiment, providing insights to the team for continuous improvement.
Compliance and Brand Guidelines:
- Ensure all social media content and communications adhere to the social media strategy, brand guidelines, tone of voice, and regulatory requirements.
- Stay updated on industry regulations and changes in social media policies to mitigate risks and maintain brand integrity.
- Maintain Social Media Outbound Post Strategy:
- Conduct ongoing research and analysis to identify trends, insights, and opportunities for optimizing social media performance.
- Execute your defined and approved social media strategy, ensuring adherence to outbound deployment targets and utilizing a combination of social media management tools (e.g., Hootsuite, Meta Business Suite) and native platform scheduling or real-time posting, basedon platform capabilities and campaign needs.
- Maintain consistency in posting frequency, content quality, content pillars, and brand messaging across all social media platforms.
- Assist in defining target audiences and personas to tailor content and messaging effectively.
- Maximize audience reach and engagement by implementing strategic content distribution tactics and leveraging platform-specific features.
- Monitor performance metrics of assigned channels regularly to assess the effectiveness of the outbound post strategy and adjust as necessary to achieve objectives and maintain a strong online presence.
Reporting and Performance Tracking:
- Keep track of all tasks within our project management tool, Asana, ensuring deadlines are met and projects stay on schedule.
- Collaborate with the Director of Marketing, Influencer Manager and Experiential Manager roles to ensuring alignment with campaign objectives and KPIs when coordinating the execution of social media strategy, campaigns, contests, and promotions.
- Stay informed about industry best practices, emerging trends, and platform updates to drive innovation and maintain a competitive edge.
- Execute the defined reporting workflow, ensuring that Key Performance Indicators (KPIs) meet or exceed defined benchmarks by the end of each month.
- Proactively identify and address any challenges or obstacles that may impact the achievement of KPIs, working collaboratively with the team to implement solutions and optimize strategy.
- Utilize analytics tools (e.g., Sprout Social, Hootsuite) to track, analyze, and report on key performance metrics of assigned channels, providing actionable insights and recommendations for optimization.
- Generate comprehensive reports that provide insights into social media performance, audience engagement, and campaign effectiveness of assigned channels.
- Demonstrate the effectiveness of the social media strategy through clear and concise reporting, highlighting successes, areas for improvement, and opportunities for growth of assigned channels.
Pay: $70,000.00 - $80,000.00 per year
Work Location: Hybrid remote in West Palm Beach, FL 33401
