Paid Search Manager
American Hartford Gold — Los Angeles, CA
Overview
American Hartford Gold is one of the largest precious metals and gold IRA retailers in the United States. We are seeking a Paid Search Manager to take full ownership of our paid search vertical, from campaign strategy and hands-on account management through post-lead performance reporting and revenue accountability.
This role sits alongside our existing vertical managers and carries the same mandate: own the channel, know it better than anyone in the building, and be accountable for what it returns. The successful candidate is equally capable operating in the accounts directly and managing the strategy, reporting, and testing agenda above them.
Responsibilities
- Own paid search performance across Google Ads and Microsoft Ads, including budget accountability, pacing, and forecasting.
- Build, launch, manage, and optimize campaigns directly — keyword strategy, match type architecture, bidding, audience layering, ad copy, extensions, and negative keyword governance.
- Conduct rigorous account audits and quality reviews of all work executed within the accounts, whether performed internally or by an external buyer.
- Build and maintain reporting in Salesforce that follows performance beyond the click: lead-to-appointment, appointment-to-close, cost per acquisition, and return on ad spend segmented by campaign, ad group, keyword, device, and geography.
- Deliver weekly and monthly performance reviews to marketing leadership with clear recommendations and defensible reasoning.
- Own the testing roadmap across keywords, creative, landing pages, bidding strategies, audiences, and platform betas.
- Partner with creative and web teams on landing page and offer testing.
- Partner with sales leadership to close the loop between lead quality and closed revenue.
- Manage the paid search media buyer and any agency or contractor relationships, setting standards and holding execution to them.
- Monitor competitive activity and auction dynamics; identify where incremental spend earns its return.
Qualifications
- 4+ years managing paid search at meaningful scale, ideally six figures in monthly spend.
- Expert-level, hands-on command of Google Ads and Microsoft Ads. This is a working manager role: you must be able to build and run the accounts yourself, and you must know the platforms well enough to audit another practitioner's work and identify what is wrong, what is missing, and what is being left on the table.
- Demonstrated Salesforce reporting capability — you build your own reports and dashboards rather than requesting them.
- Strong analytical fluency: Excel/Sheets, GA4, attribution logic, offline conversion imports, and call tracking. SQL or Looker is a plus.
- Experience in high-consideration, lead-generation, or regulated categories such as financial services, insurance, legal, or healthcare.
- Experience managing agencies, contractors, or direct reports.
- Direct, evidence-based communicator who brings recommendations rather than observations.
Preferred
- Background in precious metals, retirement, or IRA/financial services.
- Familiarity with advertising compliance constraints in financial products.
Why This Role
Paid search is one of our highest-intent acquisition channels and is currently under-optimized past the lead. This position offers meaningful budget, genuine autonomy, and direct visibility with marketing leadership. It is built for someone who wants to own a channel outright rather than execute against someone else's strategy.
Pay: $105,000.00 - $125,000.00 per year
Work Location: Hybrid remote in Los Angeles, CA 90025
