POSITION GOAL
To provide technical support in the area of facilities planning, school concurrency, and student assignment for Volusia County Schools
PERFORMANCE RESPONSIBILITIES
1. *Coordinate the interaction with VCS departments, schools, and partner agencies in developing marketing materials and programs to promote, educate, and inform citizens of District programs and services.
2. *Coordinate special events and community outreach efforts.
3. *Create marketing/communications plans for District departments and schools.
4. *Develop and manage the District’s brand and creative strategy, establish standards to protect them, and oversee their
implementation in all the District’s mass communication.
5. *Conduct market research to determine market requirements for existing and future services.
6. *Analyze customer research, current market conditions, and competitor information.
7. *Assist with the planning, coordination, and execution of the district’s daily social media efforts.
8. *Assist with the writing of press releases, fact sheets, articles, and e-newsletter development.
9. *Assist with media relations, issues management, and crisis communications.
10. *Serve as a District liaison at both internal and external meetings.
11. *Monitor, review, and report on all marketing activity and results to the Communications Officer.
12. *Assist with digital photography efforts, as needed
13. *Perform other duties/tasks consistent with the goals and objectives of this position as assigned by the Communications
Officer.
