ABOUT THE OPPORTUNITY
A growing consumer lifestyle brand is seeking a highly creative and conversion-focused digital experience leader to help shape and optimize its global ecommerce customer journey.
This confidential opportunity is ideal for a strategic yet hands-on operator who thrives at the intersection of UX/UI, ecommerce performance, merchandising, customer behavior, and AI-enabled digital experiences. The role will serve as a key bridge between Creative, Marketing, Product, and Ecommerce teams to drive measurable improvements in customer engagement, discoverability, and conversion.
The successful candidate will play a critical role in elevating the brand’s digital storefronts while helping modernize the customer experience across emerging commerce platforms and technologies.
KEY RESPONSIBILITIES
Digital Experience & Site Optimization
- Lead front-end ecommerce experience strategy across homepage, navigation, collection pages, landing pages, PDPs, and cart experience
- Optimize site layouts, user flows, and merchandising experiences to improve conversion and reduce friction
- Develop and execute digital experiences aligned with promotional, seasonal, and brand priorities
- Enhance customer journeys through data-informed UX and merchandising decisions
Product & Content Experience
- Build and optimize product detail pages and digital storytelling experiences
- Partner cross-functionally on content strategy, visual assets, video integration, and conversion-focused messaging
- Support SEO and content optimization initiatives across digital platforms
Testing, Analytics & Performance
- Lead A/B testing and customer experience optimization initiatives
- Utilize analytics, behavioral insights, and testing methodologies to improve site performance
- Monitor emerging ecommerce and UX trends to maintain a best-in-class digital experience
- Leverage AI-enabled tools and workflows to accelerate design iteration, optimization, and experimentation
Cross-Functional Leadership
- Collaborate closely with ecommerce, marketing, merchandising, retention, and creative teams
- Translate commercial priorities into compelling digital customer experiences
- Ensure consistency across all consumer-facing digital touchpoints and emerging commerce surfaces
IDEAL BACKGROUND
- 5–7+ years of experience in UX/UI, ecommerce experience design, digital merchandising, or related ecommerce functions
- Strong experience within DTC, retail ecommerce, or consumer products environments
- Demonstrated success improving conversion, engagement, and customer experience metrics
- Hands-on experience with Shopify and ecommerce optimization tools
- Strong understanding of customer journey mapping, responsive design, mobile-first experiences, and testing methodologies
- Experience working with analytics platforms such as GA4 and UX testing/heatmapping tools
- Familiarity with AI-enabled ecommerce tools, personalization platforms, and digital workflow technologies strongly preferred
KEY ATTRIBUTES
- Strong balance of creativity, analytics, and commercial thinking
- Customer-centric mindset with strong attention to detail
- Highly collaborative and cross-functional in approach
- Agile, execution-oriented, and comfortable operating in fast-paced environments
- Strong communication and project management capabilities
WHY THIS ROLE MATTERS
The digital storefront serves as one of the organization’s most important customer touchpoints and revenue drivers. This role directly influences how consumers engage with the brand, discover products, and move through the purchase journey.
Success in this position will help strengthen customer engagement, improve conversion performance, and support the continued evolution of the company’s direct-to-consumer growth strategy.
Pay: From $53,642.78 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Referral program
- Vision insurance
Application Question(s):
- Please describe your experience improving ecommerce customer experience and conversion performance for a DTC or consumer brand. Include specific metrics or results related to conversion rate, engagement, bounce rate, or customer journey optimization.
- Please briefly describe a UX/UI, merchandising, or site optimization initiative you personally led.
- Have you used analytics, A/B testing, heatmapping, or AI-driven ecommerce tools to improve digital customer experiences? If yes, please briefly describe the tools/platforms used (GA4, Hotjar, Optimizely, personalization tools, AI workflows, etc.) and the impact on customer engagement or conversion performance.
Work Location: In person
